Tata Motors takes Nano, Horizonext and Power of 49 women empowerment initiative to 2013 IIFA awards Macau
Bollywood sees Tata Motors as principal sponsor of the IIFA Awards 2013. The event saw Ankush Arora, Senior VP, Passenger Vehicles Tata Motors, and Bollywood actors and starlets support ‘Power of 49′, a women empowerment initiative. Tata Nano 2013 facelift too was a centre of focus. The new small car will be available at dealerships here from mid July.
2013 IIFA awards at Macau saw Bollywood stars kick on glamour anhd oomph. Abhishek Bachchan and Shahid Kapoor were seen getting their hand impression on a cemented star-shaped slab. In attendance were Sridevi with husband Boney Kapoor, Madhuri Dixit, ShahRukh Khan, Deepika Padukone, Aftab Shivdasani, Anupam kher, Zayed Khan, PrabhuDeva, Hussain, Jacquline, Arjun Kapoor, Sophie Chaudhary, Parineeti Chopra, Evelyn Sharma, Ayushmann, and Gauhar Khan among others.
Celebrations took into account 100 years of Indian cinema and Tata Motors’ Horizonext vision. Back in June, Tata Motors announced HORIZONEXT passenger vehicles customer centric strategy. The platform was used to unveil 8 facelifted and upgraded vehicles.