Titan introduces Fastrack helmets priced from Rs 1495/-
Titan Company Limited has announced entry into the helmet sector with the launch of Fastrack Helmets. The company is already marketing watches, jewelry and eye-ware and have decided to launch a new range of helmets considering India is a leading user of two wheeler vehicles across the globe.
Titan will be offering their helmet range in 24 variants for male and female riders, each in specific colors and decorated with graphics to set them apart.
The Titan Helmet collection was revealed at a glittering fashion show by Designer Prasad Bidapa, while they will be on display and available at exclusively at Fastrack stores across the country. Â The company is well versed in design and development and also possesses extensive marketing expertise due to which they are confident of entering into the helmet sector with aplomb.
Speaking on the occasion, Bhaskar Bhat, Managing Director, Titan Company Limited said, â€śIndia has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.â€ť
Adding to that, Ronnie Talati, Vice President & CMO – Watches & Accessories Division, Titan Company Ltd said, â€śHelmets are Fastrackâ€™s latest offering to its young audience. Being in the business of youth fashion accessories, helmets were a natural extension for us after watches, sunglasses and bags. Many of todayâ€™s youth use protective gear to make bold fashion statements. With an assortment of styles and colors to choose from, young bikers can wear trendy helmets without sacrificing safety or function. The youth being the dominant consumers for the category, launching the helmets range under the Fastrack umbrella would help keep a firm grasp on the capricious youth market.â€ť