Suzuki Motors struggling in US car industry

Happy days seem to be eluding carmaker Suzuki in the U.S. The auto company has tried hard to penetrate the American auto market but hasn’t had the desired success. According to Automotive News, Suzuki is facing hard times and they seem far from over.

Reports on the newspaper suggest that the Japanese company is plagued by sluggish sales and are finding it difficult competing against bigger players in the US auto market. The reports further reveal that problems with Suzuki and its dealerships across the U.S. persist. According to Automotive News, the car company only managed to sell 26,618 cars in 2011.

The Japanese carmaker severed ties with 32 stores, approximately 12% in 2011. Currently Suzuki has 246 dealerships in total in the U.S out of which close to around 150 outlets sell five or fewer units monthly. Experts and analysts are of the opinion that only a new tactical approach combined with aggressive marketing and advertising can save Suzuki’s sinking ship.