Volkswagen India launches new contest to push Polo and Vento sales during Diwali 2012
With Diwali season soon approaching Volkswagen has launched a ‘Post it’ campaign to add more cheer and sparkle to purchases of Polo hatch and Vento…
All buyers of Polo and Vento during the month of November will be eligible to participate in the competition. All they need to do on booking either of the two models is to answer three questions and those giving the right answers will be processed for a lucky draw. The draw will take place in December and one lucky winner gets a free Polo and Vento.
Speaking at the launch of this campaign, Mr. Lutz Kothe – Head of Marketing and Public Relations at Volkswagen Passenger cars stated that the company was targeting prospective customers with this innovative competition. The Post it campaign will be held over a period of one month and results will be announced in December. For more information, scroll down.
Auto News Release
Volkswagen unveils Innovative Diwali Campaign
“Post it”- an innovative integrated brand communication
Mumbai, November 1, 2012: Keeping in line with one of its core brand pillars- innovation, Volkswagen, Europe’s leading car manufacturer today launched its ‘Post it’ campaign.
‘Post it’ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.
Over the last couple of years, Volkswagen campaigns have become a firm example of innovation and have effectively amplified its brand recall in the Indian market.
This innovative campaign will be driven by a contest specifically designed for the festive season targeted towards the prospective Polo & Vento buyers.
The campaign commences with a Post it neatly placed on the front page of a leading newspaper across India – reiterating the unique and unforgettable Diwali offering on the Polo & the Vento. Similar Post its will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots, movie tickets etc.
Contest details and the process:
The customers across India booking the new Polo & the Vento during the month of November 2012 will be eligible for participating in the contest. These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with a free Polo and a Vento.
Speaking about the distinctive initiative, Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, said “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”
Additionally he said, “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data.”
The post it campaign will run for a period of 1 month starting today.
Volkswagen, a leading carmaker in Europe sells its broad model range from the up! to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, Touareg and the Phaeton in India.