Volkswagen Think Blue. Nature, new project in Mexico, Eco Chavos

Volkswagen in Mexico further expands its long-standing commitment to nature conservation and biodiversity here, and has announced its “Think Blue. Nature.” programme at its Puebla plant today. Called “Eco Chavos” (young people for the environment), the new project encourages participation of 10,000 young people over 3 years.

Volkswagen startet Natur- und Artenschutzprojekt Think Blue Nature in MexikoVolkswagen de México is the largest private sponsor of environmental protection measures in Mexico. Today, Mexican Secretary of Environment and Natural Resources Juan José Guerra, Andreas Hinrichs, the CEO of Volkswagen de México, together with Richard Modley representing Deutsche Gesellschaft für Internationale Zusammenarbeit and Luis Fueyo MacDonald, the National Commissioner of Natural Protected Areas, signed the framework agreement for “Eco Chavos”.

Volkswagen Group Officer for the Environment, Energy and New Business Areas, Wolfram Thomas, said, “Volkswagen has declared the conservation of nature to be a corporate objective and is committed to the conservation of resources, biodiversity and the linking of habitats for plants and animals throughout the world. The Group’s activities here in Mexico are a perfect example of this commitment.”

Volkswagen will invest €260,000 initially and is the 1st private sponsor of the biodiversity corridor Corredor Ecologico Sierra Madre Oriental (CESMO) spread over an area of 4 mill hectares across 5 including Puebla. This region in the Eastern Sierra Madre is a habitat for about 650 endangered species.

Through “Eco Chavos” project, 300 young people will be trained as environmental ambassadors who will further inspire 10,000 young people to partake in nature conservation activities in one of seven nature conservation areas within the CESMO corridor. The objective is to plant 100,000 trees and clean 100 kilometres of watercourses.