Volvo trucks Epic Split a Palais du Louvre feature now
Volvo Trucksâ live test film, Epic Split featuring Jean-Claude Van Damme already has 68.5 million times on YouTube since being uploaded on 13th November 2013. Now visitors to La MusĂ©e de la PublicitĂ© at the Palais du Louvre in Paris, France can see the ad as part of the museumâs permanent collection. It may also become part of future exhibitions, which the museum holds 2 to 3 times a year.
âWe are delighted. It is unusual to be approached by a museum like this, and we see this as proof of the extraordinary qualities of the film,â says Lars Terling, Head of Marketing Communications at Volvo Trucks.
He added, âThe âEpic Splitâ is our biggest communication success so far, with people all over the world watching it over and over again. It builds Volvoâs reputation worldwide, strengthens our brand and – most importantly – it has proven to be a great starting point for sales meetings at our dealers.â
La MusĂ©e de la PublicitĂ© is the worldâs first advertising museum, and since 1999 has built a collection of advertising material with the aim of preserving and educating researchers, students, and the public alike.
âSome of the contemporary worldâs most brilliant thinkers and artists have been involved in advertising. There is no denying that it is a medium that has had an enormous impact on the modern world,â says Axelle Baroin, the person responsible for the collection of commercials at the museum. The museumâs collection that consists of films is selected according to various criteria depending on themes or planned exhibitions but may also spotlight films that achieve considerable success, receive many awards, or films that are just very strong in some way, for example through their story, staging or images.
âThe âEpic Splitâ quickly made a strong impression on the museum. It’s simply wonderful. The images are fabulous, the sequence is beautifully filmed. The idea is innovative in its drive to promote Volvo Trucks,â says Axelle Baroin.
Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)