Yamaha Alpha scooters clock 14000 unit sales in 2 months
Yamaha Motor India launched its 110cc Alpha at 2014 Auto Expo in February. In the two months since, the company has clocked sales of 14,000 units with a target to sell 20,000 units each month in the future. Maximum number of sales are expected from South Indian states and in particular from Bangalore which is among the leading two wheeler markets in India.
Receiving outstanding response from South Indian states, the Yamaha Alpha received 3500 bookings from Bangalore, while the company’s 120 dealers in South India expect to sell around 20,000 units of Alpha per month. Alpha measures,795mm in length, 675mm in width and 1124mm in height. It sits on a wheel base measuring 1270mm and is offered in color options of Black, White, Grey, Red and Magenta. Yamaha Alpha’s competition will come in the form of Honda Activa, TVS Jupiter and Suzuki Access.
Yamaha currently markets Ray and Ray Z besides the Alpha in India. The company also offers YBR110, FZ16 and YZF R15 motorcycles and with these offerings has reported a 32.5% increase in sales during the month of February 2014, from 32,097 units in February 2013 to 42,548 units in February 2014.
Source Autocar Professional
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