Yamaha RAY scooter for the young and independent in India: Two wheeler India growth chapter

Yamaha formally heralded its march into the scooter segment with the unveiling of the stylish gearless scooter RAY by Deepika Padukone in Hyderabad. Through the addition of this scooter model Yamaha hopes to capitalize on about 20% of the market by the year 2016. With a number of college going students and working women looking to buy a sleek and compact transportation module, Yamaha decided to provide these individuals with a new and stylish scooter model, the RAY.

This model has the earmarks of a great scooter for one and all. It is powered by an air-cooled 4 stroke 113 cc engine with continuous variable transmission technology allowing for greater reliability. This compact scooter has a good fuel economy as also power output and fast acceleration among many other features. Storage space, easy mounting, space for side stands as also comfortable seat design, make this a bike that suits needs of the young working woman. This model will be able in Plush Pink, Purple Pastel, Shining Blue, Burgundy Bliss, Grey Grandeur and Black Star color variants. The bike will be priced at Rs. 46,000 ex-showroom Delhi).

In order to empower women the company has also started an assembly line which is run by women making this instance the first of its kind in India where scooters for women are assembled by women. An riding program for female customers has also been initiated and will be implemented across the country.