Launched last year for a starting price of £14,495 OTR, the new 308 competes directly with heavyweights Volkswagen Golf Mk7 (last year’s COTY) and Ford Focus. Offered in a choice of petrol and diesel engines, the new 308 features a new lightweight platform – Modular Platform 2. The new platform is lighted by 140 kgs as compared to the previous model.
308 is the fourth Peugeot to win the prestigious award, the previous winners being 307 (2002), 405 (1988) and 504 (1969). Of the 7 cars, which were shortlisted from the entire list, Peugeot 308 garnered the most votes from 58 journalists from 22 European countries.
Speaking about the win, Maxime Picat, Director General of Automobiles Peugeot said: “With the new PEUGEOT 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe. The prestigious 2014 ‘Car of the Year’ award, which I receive today on behalf of everyone at PEUGEOT who has contributed towards the development and launch of the award winning new 308, is the best confirmation of this.”
The remaining cars finished as follows – Citroën Picasso MPV is fourth with 182 points, Mazda3 finished fifth with 180 points, Skoda Octavia is sixth with 172 points, and Mercedes Benz S Class is seventh with 170 points.