“We are proud to help drive engagement for the New York International Auto Show – one of the most prestigious live events in the world,” said Michal Lorenc, Head of Industry/Ticketing and Live Events at Google. “The New York International Auto Show’s innovative use of Google Maps Business View is yet another great example of our commitment to helping live events thrive in a digital world.”
The virtual tour was presented with a scavenger hunt component so online and onsite auto show visitors seek out certain images and tweet their location to earn Auto Show prizes. While you’re miles away and nothing replaces the real thing, this virtual tour gives you an idea of what to expect apart from extending the life of the Auto Show after exhibition dates.
“The New York Auto Show is always looking to find new ways to engage our attendees, expand the life of the Show and to stay on trend,” said Show Chairman, John LaSorsa. “We are proud that the Show’s virtual tour is the largest automotive industry Google Maps Business View virtual tour, and it is among the largest and most expansive Google Maps Business View tours ever created in any category” he continued.
You can have a look at the virtual tour below, with the scrolls and clicks of your mouse.