Continuing their impressive run in the Indian luxury car market, German luxury carmaker, Audi India has registered their highest ever-monthly sales during March 2012. Even their quarterly sales were impressive as a total of 2,269 luxury cars were sold between January 2012 and March 2012. In the first quarter last year, Audi India sold 1,611 cars, making their growth rate for first quarter this year at 47%.
“Our impressive sales performance this quarter is testimony to the positive customer response to progressive design, world-class services and high qualitative network growth. We further strengthened our dealer network with the opening of a new Audi showroom in Nagpur recently and have planned for more developments on this front later this year. Our recently launched high performance sports Coupe Audi TT, has received an overwhelming response from customers across the country. Our business luxury limousine, Audi A6 and the Audi A4 have contributed greatly to this sales performance. This is the beginning of what we believe will be Audi’s most successful year in India to date and I am confident that we will continue to meet the needs and demands of the young and aspirational Indian luxury car buyer”, said Michael Perschke, Head, Audi India.
Audi continues to be the fastest growing luxury car brand in India. The brand with the four rings continues to be the market leader in the super sports car segment with its R8, RS5 and now TT and in the luxury SUV segment in India with its Q5 and Q7. The launch of the Audi Q3 later this year will further consolidate Audi’s leadership position in the segment.
“Learning from our 21 years of market leadership in China, our strategy of building a strong brand, a high quality network and a strong product portfolio is paying its dividend also in India.” added Mr. Perschke
The luxury carmaker will further expand its footprint to cover markets like Coimbatore and Lucknow this year while further consolidating its presence in Mumbai and Delhi. Dealerships will be announced in these locations shortly.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South.