Earlier today, Audi India revealed their sales figures for the year 2012. After selling 5,511 luxury cars in 2011, Audi India registered sales of 9,003 units for 2012, an impressive growth of 63%. For the month of Dec 2012, Audi India registered sales of 931 luxury cars, compared to 394 units sold in corresponding month last year.
It is still not clear that will the 9,003 units be enough for Audi India to take the title of No 1 luxury car manufacturer in the country, because BMW India, the leader since 2009, is yet to reveal their sales figures. For Jan to Oct 2012 period, BMW India sold 7,389 cars while Audi India is sold 7,267 units, behind by just 122 units.
But Audi India has stated that they have, “Firmly established itself as the leader in the luxury SUV segment and sports car segment.” Audi India’s update on Facebook reads, “2012 really was the year when we seized the day, 366 times; and raced towards the position of the No. 1 Luxury Car Brand in India. Thank you Audi fans for your love and support. Here’s wishing you a wonderful year ahead!”
Time will tell if they manged to clinch the top spot or not, but they have surely gotten the second spot. Mercedes Benz India, who was the second largest luxury car maker since 2009, has registered sales of 7,138 cars in 2012. Apart from extending their growth in India, Audi has registered a growth in global sales as well. The gap between them and BMW (No 1 luxury car maker in the world) has been closed even further.
In China, where they are the leader in luxury car segment, Audi registered more than 400,000 car sales in 2012, for the first time ever. Audi has also revealed plans to invest $17 billion over the next 4 years, in order to become the largest luxury car manufacturer in the world.
Michael Perschke, Audi India Head, stated, “2012 has been an outstanding year for us in India. With this remarkable sales performance we have not only retained our position as the fastest growing luxury car brand in India but have also strongly entrenched ourselves as a brand to be reckoned with in the Indian luxury car market landscape and are confident to be the no.1 luxury car brand in India by 2015.” For more information, scroll down.
Audi India records an impressive sale of 9003 cars
Exceeds 2012 sales target by a huge margin; winning streak to continue this year
Growth of 63 percent in 2012 with sale of 9003 units (2011: 5511 units)
Vehicle sales in December 2012: 931 units; growth of 136 percent (Dec 2011: 394 units)
Firmly establishes itself as the leader in the luxury SUV segment and sports car segment
“2012 has been an outstanding year for us in India. With this remarkable sales performance we have not only retained our position as the fastest growing luxury car brand in India but have also strongly entrenched ourselves as a brand to be reckoned with in the Indian luxury car market landscape and are confident to be the no.1 luxury car brand in India by 2015.” Michael Perschke, Head, Audi India.
India – Fastest growing strategic market globally for AUDI AG
Mumbai, January 8, 2013: Audi, the German luxury car manufacturer, has recorded an impressive 63 percent growth in India in the calendar year 2012, exceeding its annual sales targets, yet again (Jan-Dec 2011: 5511 units). The brand with the four rings registered a total sale of 931 units in December 2012, a strong growth of 136 percent over the same period last year (Dec 2011: 394 units).
Commenting on the brand’s impressive performance in 2012, Mr. Michael Perschke, Head, Audi India, said, “The sheer acceptance of our brand in India is tremendous. We set a target of 8000 cars for the year 2012 but managed to achieve that target by November itself and revised it further to 8600 cars. We have managed to exceed this target as well with a total sale of 9003 cars. Our strong performance is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service at par with global standards. We have already made headway in 24 dealerships across the country by consolidating our leadership presence in markets like the NCR region, Gujarat and Maharashtra among others.”
“We also introduced 5 Audi models and variants in 2012 starting with the launch of Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI. Our first offering of compact luxury SUV – Audi Q3 was a huge success with 500 bookings within 5 days of launch. This was probably a new record in this category. Our business luxury limousine, Audi A6 and the new Audi A4 have also contributed greatly to this record sales performance,” said Mr. Perschke.
In 2012, Audi strengthened its dealership network not only in metros, but also in tier II & tier III cities of India. Audi India now has a footprint in 21 cities with 24 showrooms across the country with new showrooms in 2012 in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur, Bhopal and Ahmedabad.
After sweeping 27 awards in 2011-12, this year Audi Q3 bagged the “Urban Car of the year award” and “SUV of the year” by BBC TopGear and NDTV Car & Bike respectively. Audi TT also won the “Most improved car of the year” by BBC TopGear.
“This year we expanded our horizon in marketing and ventured into new areas with music video, strong brand channels, booking parties at our showrooms and big-scale customer drive events like Audi sportscar experience, Audi Women’s Power Drive and R-Drive among others. This exercise helped us create a strong connect with the younger brand enthusiasts and reach out to a wider base of customers. The Q range has been a game changer for Audi in India and we had more and more people utilize the festive season in enrolling in the Q life by buying and gifting it,” Mr. Perschke added.
Audi continues to be the market leader in the luxury SUV segment in India with Audi Q5 and Audi Q7 and with the introduction of Audi Q3 it has consolidated this leadership position. Audi is also the market leader in the sports car segment with Audi R8, Audi R8 Spyder, Audi RS5 and the Audi TT Coupe.
“We are presently the growth drivers of the luxury car market in India and I am confident that 2013 will be more rewarding than 2012, despite the price hike. We will look forward to further strengthening our growth pillars in 2013 and have plans to open new showrooms in Lucknow, Noida, Mumbai South and Vadodara among others”, he added.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.