Audi announced their all time monthly sales record of 26% increase in the month of June 2012. The company sold more vehicles in the US markets in the month of June 2012 ever since it entered 42 years ago. US June sales reached 12,664 units, just 9 units higher than sales of 12,655 units in December 2011. YoY sales increased 26% making this the 18th consecutive month of sales record for Audi in the US markets.
Besides US markets, Audi has been doing exceedingly well in India. Sales jumped 76% in the month of June 2012 with sales of 718 units as compared to 408 units in June 2011. Sales during the first half of this year too rose by 43% with the company selling 4000 units in the January to June 2012 period as compared to 2802 units sold in the similar period in the previous year.
Audi Q3 has been a major driver where sales are concerned. The company has received 500 bookings of this Q53 SUV in just 5 days of launch and judging by this tremendous response have once again reopened bookings wherein they expect to see similar frenzy. Audi India will also be increasing their dealerships by the end of this year from an existing 19 to 25.
News release: Audi sets all-time U.S. monthly sales record with 26% gain in June
Audi today announced it sold more vehicles in June 2012 than in any month since entering the U.S. market 42 years ago.
The new all-time monthly U.S. sales record of 12,664 vehicles sold in June beat the prior record of 12,655 vehicles sold in December 2011. June 2012 sales increased 26% over June 2011. The just concluded month also marks the 18th consecutive monthly sales record for the brand, as well as the highest sales numbers registered for the first half of any year at 65,158 in the January to June period. Year-to-date 2012 sales through June represented a 16.5% gain.
Audi executives expressed confidence that sales for all of 2012 will set a new annual record, topping the 117,561 sales mark set last year.
“Our long-term strategy has been to relentlessly achieve realistic levels of sales based on the most advanced lineup in the luxury car market,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “The best is yet to come for this year as new, or substantially updated, models representing about 60% of our sales volume are only now reaching dealerships in the U.S.”
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 51% YTD and represented 29.1% of total June sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 40% of the Audi June gain.
June sales of the new technologically advanced Audi A6 ranked as the best month ever for the sedan with a 226.8% sales increase for the month and a 140% increase year-to-date. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 60.7% jump in June, and a 21.6% year-to-date gain. The Audi A3 also performed favorably with an increase of 45.5% for the month.
June 2012 sets the all-time single month sales record in Audi of America history; the 18th consecutive month of unprecedented sales and the all-time YTD record total sales for the January through June period.
Audi A6 sales soared 226.8% compared to June 2011; YTD sales grew 140% compared to previous period.
Audi A7 YTD sales increased 113.3%, compared to previous period.
Sales of Audi Q5 jumped 60.7% compared to June 2011; YTD sales up 21.6% compared to previous period.
Audi A3 sales remained strong with an increase of 45.5%, compared to June 2011.
Sales of Audi TDI models remained strong with clean diesel models making up 64.8 percent of overall
Audi A3 models (402 June sales) and 37.1 percent of overall Audi Q7 sales (255 June sales).
For the record-setting month of June 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A6, the Audi A8, and the Audi Q5 models.
Audi Certified pre-owned sales remained strong, despite the reduced inventory of available models for the program. As a result, 2012 year-to-date Audi CPO sales of 18,339 were 2.7 percent below the record pace set in in the first half of 2011.