Mahindra Cars

Autoinspekt used vehicle inspection from Mahindra First Choice Wheels


Mahindra First Choice Wheels Ltd. (MFCWL) has reported 50% growth online vehicle sales through its eDiig platform. MFCWL sold 55,000+ units online in FY14 establishing a strong footprint in the B2B online vehicle auction space.

AutoinspektIn this time, new clients have been acquired and buyer base increased to 9,500 buyers across 900+ locations pan India. Autoinspekt’s comprehensive cloud based system optimises work flow management, pricing and vehicle condition analytics and data archival. 53 parameters across 8 vehicle systems are checked and with a report being made after physical inspection by an engineer. MFCWL’s results lays emphasis on the ‘bricks and clicks’ hybrid model auction product.

Pricing analytics are driven by IBB, a Mahindra First Choice Wheels product. Autoinspekt offers proprietary vehicle condition analytics. Online buisness for wholesale auctions is growing rapidly ensuring increased transparency and traceability of transactions, benefitting buyers and sellers alike. With governance norms working towards transparency, online auctions are expected to grow at quick pace. eDiig’s FY-14 growth was fuelled by product innovations.

Autoinspekt is an unbiased 3rd party vehicle evaluation report. MFCWL reports about 40,000 Autoinspekt evaluations till date and is contributing in strengthening the company’s long term strategy to build a reliable used vehicle platform.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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