Bajaj Pulsar Festival Of Speed, a multi-city and multi-tier event which is billed by the company as “an engagement led youth biking property for the Pulsar brand”, has started from Hyderabad on March 5. The automaker has released the event’s schedule for this year.
The event aims to combine speed biking and festivities in a way that attracts youth and strengthen the already popular Pulsar brand in the country. The core event involves testing the Pulsar riders’ skills on a race track in select cities – Hyderabad, Delhi, Pune, Chennai, Mumbai and Bangalore. The regional finalists will then be pitted against each other in a grand finale race at MMRT in Chennai under the auspices of FMSCI.
The festivities at the Bajaj Pulsar Festival Of Speed events include stunt riding by Ghost Ryderz, skateboarding, bicycle motocross, rock climbing, DJ performances, headline act, beer cafe, Crub zone and accessories sales. The events mainly target the riders of Pulsar RS200 (and other 200cc+ riders in the future).
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Based on the response garnered by the initial set of Bajaj Festival Of Speed events, the automaker is expected to expand the campaign to more cities to result in a highly competitive championship of sorts.