Chrysler Group LLC 19 week road trip showcasing cars and offering test drives to Chrysler Group, affiliate company and supplier employees
As a 19 week trek is undertaken by Chrysler Group LLC, employees, partners, suppliers and affiliates are getting ready to witness various vehicles being showcased by the company. This travelling showroom of sorts is being conducted across United States where the company’s 2012 vehicles will be on display. Among those being showcased are 16 Chrysler Jeep, SRT, Ram Truck, Dodge, Chrysler 300 series and Fiat 500 Abarth.
This mobile showroom will benefit Chrysler employees, suppliers and dealers and allied companies. Various cross country tours are being organized so as to give people a chance to test drive various models. Those involved can also get acquainted with Chrysler products and will be able to interact with specialists during the course of this 19 week long drive.
A similar road tour was held last year which drew 22,500 people to the road tour while 1115 persons took advantage of the test drive facility being offered. The on road showroom will make a pit stop at 95 spots along the route and will end in October. Two special attractions during the course of this drive will be Chrysler Town and Country and Dodge Grand Caravan Minivan. Various dealers will also offer additional Chrysler models for test drives at each location giving buyers a chance to get up close, experience various models and hold dialogues with experts before finalizing any purchases.
News release: Chrysler Group LLC Hits the Road with Mobile Showroom
Traveling showroom on 19-week trek across United States
Road show designed for thousands of Chrysler Group, affiliate company and supplier employees
Employees can test drive a variety of Chrysler Group models
Chrysler Group LLC hits the road this week with its 2012 mobile showroom to visit employee, affinity partner and supplier sites over the next 19 weeks.
This year’s version of the road tour is bigger and better, featuring 16 Chrysler, Jeep®, Dodge, Ram Truck, SRT and FIAT brand vehicles, including the all-new 2013 Dodge Dart compact car, the Fiat 500 Abarth and the Chrysler 300 Luxury Series, the most luxurious and fuel-efficient Chrysler flagship sedan ever.
Called the “Chrysler Affiliate Rewards/Employee Advantage Road Tour,” this mobile marketing event is designed for thousands of employees who work for Chrysler Group, affiliated companies like Case New Holland and suppliers like Republic Steel, in Canton, Ohio; Federal Mogul Corp., in Southfield, Mich., and Blue Cross Blue Shield of Michigan in Detroit.
“This extensive, cross-country tour offers great opportunities to test drive our all-new Dodge Dart and models from all of our brands,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “We are bringing the showroom to you at your place of employment. Enjoy lunch, talk to our product and brand specialists, and most importantly, drive the models that make up our strongest product lineup ever.”
Nearly 22,500 people participated in last year’s road tour, and 1,115 of them took a test drive.
The 95-stop tour lands at the IAC Group in Southfield, Mich., today and will continue through late October. This fun-filled, half-day event takes place at a company’s headquarters where employees eat lunch, take a test drive, talk to product specialists, learn about vehicle discount information and get their photo taken with a Dodge Charger SRT8 Super Bee, which salutes the fun-loving past of Dodge muscle cars with its legendary 392 HEMI® V-8.
The tour includes build-your-own-vehicle kiosks, brand immersion centers, Uconnect in-vehicle presentations, event giveaways and a daily grand prize. This year’s tour also features a lowered-floor Chrysler Town & Country or Dodge Grand Caravan minivan demonstrating how Chrysler Group minivans are easily adaptable to meet the transportation requirements of special-needs drivers.
In addition to a Dart, 300 and Fiat 500 models, employees also can test drive a Jeep Grand Cherokee and Ram 1500 Crew Cab. Local dealers will provide additional Chrysler Group models for test drives at each location.
The static vehicle displays will feature the Chrysler 200 and 300, Jeep Grand Cherokee and Wrangler, Dodge Dart, Challenger R/T, Charger Super Bee, Fiat 500 Abarth and Lounge, and Ram 1500.