Fiat has introduced a three minute music video named The Motherhood featuring the new 500L. This video stars a cool mother and her three toddlers along with a Fiat 500L. The aim behind this is to target young audience and mothers. Fiat 500L is soon to be launched in the small MPV segment and considering its performance, internal space and safety features being offered the Fiat 500L will definitely appeal to mothers with young children in tow.
Fiat 500L will go on sale in Britain starting at a price of £14,990 OTR (Rs 13.33 lakhs) for base 1.4-liter petrol Pop Star and while this goes up to £18,890 OTR for 1.6-liter diesel Lounge variant. Fiat 500L is longer than the Punto and as wide as the Bravo which means addition space and interior height.
Fiat 500L is being offered in a choice of four engines each of which come with Start/Stop function as standard. It is equipped with a 5” touchscreen radio, Bluetooth, six airbags, ESP program, electric door mirrors and cruise control. The base Pop Star is seen with body colored dashboard and alloy wheels along with side door moldings while Easy trim has rear parking sensors and soft touch dashboard along with electric rear windows. Lounge model is fitted with climate control air conditioning, 16” alloy wheels and fixed glass roof. Light sensors and rain sensors along with front fog lamps are also added.
‘The Motherhood’ feat. Fiat 500L[youtube]http://www.youtube.com/watch?v=eNVde5HPhYo[/youtube]