Fiat India’s plant at Ranjangaon near Pune in Maharashtra, saw a gathering of over 200 Fiat cars and more than 600 members of Team Fiat India from all over India. The 200 Fiat cars that had gathered, were driven drown by their respective owners from Indian cities of New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Trivandrum, Surat, Mangalore, Goa, Dehradun, Raipur, Udupi, Indore and Pune.
Fiat is all set to expand in Indian auto industry. They will be launching Jeep and Abarth brand by 2013. Under Jeep, Indian car buyers will get to see Wrangler and Grand Cherokee. Once launched Wrangler will compete with BMW X1 and Audi Q3 while Grand Cherokee will compete with Mercedes ML250, Audi Q5, BMW X3, and Volvo XC60.
The Italian car maker showed their state of the art plant and car manufacturing process to the gathered crowd of Fiat car owners. At the congregation, Enrico Atanasio, MD of FGAIPL, said,” In our humble attempt to reward FIAT loyalists, we have made arrangements for more than 600 car owners from across India to visit our state of the art Ranjangaon facility so that they can witness firsthand the technological process and precision with which their beloved FIAT cars are manufactured. We are extremely excited today as this gives FIAT a strong opportunity for consumer connect and engagement by amalgamating these FIAT brand loyalists into the unique FIAT culture.”