The India made Ford EcoSport bound for Europe will receive as many as 300 different parts and a stronger body structure. Launched in India last year, Ford EcoSport for India features a less strong body structure. This is done so as to keep prices competitive. But for Europe, where safety norms are the strictest, the body structure has been made stronger so as to pass these safety norms.
With Ford EcoSport deliveries to Europe commencing from June, modifications will include steering on the left hand side, added airbags and ABS, besides 300 other changes. Even the body-in-white, a term used for a car just after key components have been welded together, will be of a stronger structure as compared to that seen on the India EcoSport, reveals Autonews. These modifications should allow the EcoSport to receive a higher rating in Euro NCAP crash test as against the 4 stars awarded when crash tests were conducted in November 2013.
However, despite these modifications, the EcoSport will not receive a 4 WD system and Ford will continue to sell the crossover with front wheel drive system and will target an urban section of buyers in the age groups of 30-45 years of age.
Winner of most car awards in the history of Indian auto industry, Ford EcoSport delivery period has extended up to 1 year due to huge demand. Ford has increased their production from Chennai plant, but this is still not enough to meet demand. Some buyers have even expressed their concern over Ford exporting the car even before meeting demand in India.