Santander has given Formula 1 fans around the world a vision – a street race in London through some of the most known venues in the world. Spanish headquartered Santander is one of the largest banks in the world and the largest in Eurozone as far as market capitalization is concerned. Ranked as one of the worst banks for customer service, Santander UK has 25 million customers and is also the sponsor of next weekend’s British Grand Prix at Silverstone.
With help from McLaren F1’s former world champion British drivers, Lewis Hamilton and Jenson Button, Populous has developed a video which gets us as close as possible to F1 race on the streets of London. Populous is one of the most known names when it comes to building or renovating sports facilities. To their credit they have some of the most known sports facilities like the Wembley Stadium (London), Emirates Stadium (London), Olympic Stadium (London), Yankee Stadium (New York), O2 Arenas in Berlin, London and Dublin.
Talking about the London street circuit, Lewis Hamilton says, “Having been immersed in this project, having helped to shape this track, it feels as real to me as anywhere I’ve raced. Jenson and I have worked in the simulator to provide some useful feedback to inform the circuit design, so this is far more than whimsical thinking out loud. The film that encapsulates all of this work is massively detailed as well as logistically achievable. And I have to say, this is an utterly epic track and would produce the most stunning and compelling Formula One race.”
According to the CGI (computer generated imagery) here, the race will be a night race while one lap will be about 5.156 kms. Starting grid where all 24 Formula 1 cars roar together will be situated at The Mall, and then there is the near 200 mph Santander straight which runs straight up to Buckingham Palace. See the images below for complete route.
Jensaon said, “Both Lewis and I are hugely conscious of how integral the UK is to Formula One right the way from our fan base that is highly knowledgeable and engaged to the technology culture and engineering enterprise that makes us the pre-eminent source of racing innovation anywhere on the planet. With all of this background, Silverstone is a natural celebration of the UK’s contribution to Formula One. It is nice to add to this rich tapestry the notion of a London street race, and I agree with Lewis, it is a great hypothetical track to drive, and is as appealing as the reality of the Silverstone circuit.”
Mr John Rhodes, Populous, said, “We mapped out some of London’s most recognized places and landmarks and then worked out how we would integrate them within the layout. The design process was driven by the twin requirements of creating an exciting circuit and giving the best view of the iconic places associated with it. We surveyed the site very carefully so that the plan would be achievable for real. To provide some notion of the level of forensic detail we have considered, we accounted for no less than 27,000 trees in our plan and I am glad to say the race would not impact a single one.”
Mr Bernie Ecclestone, Formula One group CEO, said: “The idea of an F1 street race in London is something I have had for many years. It would be magnificent. A few years back over half a million people turned up to watch F1 cars parading through the streets of the capital. The public’s appetite for a London Grand Prix is huge as I am sure it is with the F1 teams and sponsors.”
On an average, a Formula One race car will take about 94 seconds to complete a lap of the envisioned London street F1. According to estimates, F1 needs about £35 million ($55 million) in order to organize Street F1 in London which will see cars zipping past places like Hyde Park, Piccadilly, Trafalgar Square, Buckingham Palace and many more. The event will be watched by millions around the globe and will generate £100 million ($157 million) in revenue.
The London GP by Santander – 3D race with Hamilton & Button[youtube]http://www.youtube.com/watch?v=Xx7neIAVbxo[/youtube]