For Jan 2013, domestic sales stood at 34,302 units as against 33,900 units in January 2012 while exports totaled 17,722 units as compared to 16,001 units in the January 2012 period.
One of the main reasons for this positive growth in sales registered by Hyundai, could be contributed to the Indian Govt’s move towards the reduction of price difference between petrol and diesel prices. This has resulted in rise in demand for petrol variants of Hyundai Eon, i20 and the Verna. Increased demand for rural sectors also contributed to HMIL sales during January 2013. The company sold 45,297 units of Eon, Santro, i10 and i20 during the month of January 2013. Sales of Accent and Verna totaled 6,164 units while Elantra sales touched the 488 mark during the month. 20 units of Sonata and 55 units of Santa Fe SUV were also sold.
Commenting on the sales, Mr Rakesh Srivastava, Vice President (Sales and Marketing, HMIL) said, “The market was subdued on account of macro-economic factors. For Hyundai the year has started on a positive note with growth in its domestic and export sales. The change in price differential between petrol and diesel prices has increased interest in petrol cars, reflecting in the waiting period of models like Eon, i20 and Verna petrol. Marketing initiatives in the rural markets are bringing volume growth.”