Hyundai India launches ‘Always Around’ campaign
Hyundai is well known for being in easy reach to customers in times of need and offering service and maintenance facilities when customers need them the most. In keeping with this motto, Hyundai has launched their 6th nationwide campaign called “Always Around”.
The campaign will get underway from June 24th and will offer free checkups for all their customers. This will continue through to December and will cover 8,800 locations while working on weekends as well to service about 110,000 customer’s vehicles and keep them in pristine condition.
Last time round Hyundai service camp was offered from 83838 locations and proved to be a major attraction for Hyundai owners in the country. The aim of these service camps is to help the company reach out to their customers and provide best services free of cost. They will also have on hand trained technicians to offer free advice on various engine issues as well.
Through Hyundai Always Around campaign, the company will be offering a 17 point check with oil top up besides a thorough examination of the vehicle including tyre inspection, vehicle polishing, coolant, etc. Besides, Hyundai will also be putting their latest offerings on display where prospective buyers will be able to undertake test drives.
Auto News Release
Hyundai Launches 6th Nationwide ‘Always Around’ campaign – Offers a 17-point check-up with oil top-up facility across 511 locations in India
New Delhi, June 22, 2012: With the novel idea of ‘Always There, Because We Care’, Hyundai Motor India Ltd, the country’s largest passenger car exporter and the second largest car manufacturer, is back again with its nationwide service initiative – ‘Always Around’ campaign in a mega avatar for the sixth consecutive year.
Starting from June 24 the ‘Hyundai Always Around’ campaign will provide free check-ups for its customers at convenient locations. Last year the camp was organized at around 8,383 locations all over the country.
This year, the ‘Hyundai Always Around’ campaigns has grown much wider in terms of locations and reach and will continue till December, 2012 covering 8,800 locations all over the country on Saturdays and Sundays wherein Hyundai will be reaching out to around 110,000 customers in an effort to make them smile by ensuring that their car is in top condition. Over 7,500 vehicles across 511 locations nationwide are expected to register at the camps on the launch day.
The mega ‘Hyundai Always Around’ campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like Joggers Park, Shopping Malls, Multiplexes, Select Residential Blocks, etc to enable Hyundai to come closer to the customer and provide best services. What makes the ‘Always Around’ campaign a truly innovative one is that it reaches the customer at a time and a place where it is most convenient for them at no extra cost and helps them save time. For example while the customer is busy shopping in a mall his car is serviced and cleaned, this saves him both time and money as it is a free service, plus there is free advice from trained technicians that is valuable in the future.
Announcing the launch of the campaign, Mr. Arvind Saxena, Director, Sales & Marketing HMIL, said, “At Hyundai we always aim at providing our customer with a trouble-free experience right from the sales process. We invest heavily on research for understanding the needs of our customer and accordingly deliver products and put in our best efforts towards after sales services. The ‘Hyundai Always Around’ campaign is aimed at reinforcing our bond with our valued customers. It has been a great success over the years as we have been witnessing huge response from our large customer base. We are confident that this year as well our customers will benefit from this programme and we will be able to carry forward our relationship to the next level”
The ‘Hyundai Always Around’ campaign will offer a comprehensive 17 point check-up with oil top-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle and after sales service. The customers will also have a chance to see and test-drive the latest Hyundai cars which would be there on display at the venue.