Hyundai UK has teamed up with Copa90 – the largest independent YouTube football channel – to give football fans the chance to win a once-in-a-lifetime VIP trip to the 2014 FIFA World Cup Brazil.
Launching today, the competition will give fans the opportunity to be right in the heart of the action by being able to win one of seven VIP packages to see the host nation, Brazil, take on Mexico in Fortaleza on June 17, 2014. The all expenses paid winning package includes flights, accommodation, and match tickets for you and a guest.
YouTube research shows that football fans love to be online and that their favourite source of video is YouTube. 10.4 million football fans are online and 99% of them use the internet either everyday or most days. 4.5 million football fans are heavy YouTube users and every month they view an average of 100 YouTube pages. Each visit is on average eight minutes long.
This is why Hyundai UK decided to take an innovative approach when determining its partner activation strategy for the 2014 FIFA World Cup™. The collaboration with Copa90 allows the automotive brand to focus on delivering football fans with unique and engaging content that will add value to their FIFA World Cup™ experience.
The Copa90 shows will engage audiences in the lead up to the 2014 FIFA World Cup™, with a series reviewing all twelve host cities; followed by a new interview series during the tournament. All of this activity is launched with a competition, asking fans to recreate their favourite ‘GOAL’ celebrations and enter them online. They will then be in with a chance of winning one of seven pairs of VIP packages to the 2014 FIFA World Cup™ to see Brazil v. Mexico in Fortaleza on June 17, 2014.
COPA90 presenters – Maya Jama, Tom Deacon and Eli Mengem – will pick two winners each week over a three week period. They’ll be judging for passion, creativity, humour and plain brilliance. The winner of the final pair of tickets, dubbed the ‘Wild Card’, will be chosen by fans through an audience vote. The competition, which kicks off today, will be open for entries until April 21, 2014.
In addition, Copa90 in partnership with Hyundai will also bring some of the spirit of the FIFA World Cup™ to Britain for those who can’t make it out to Brazil. They’ll be creating an exciting series of ‘World Cup City Guides’, which will be the ultimate guides to the twelve 2014 FIFA World Cup™ host cities. The series will feature presenter, Maya Jama, going on a mission to get right into the heart of Brazil – its people, its culture, its passion, and why football means so much.
Hyundai UK’s Marketing Director, Andrew Cullis, commented: “Our long-term partnership with FIFA allows us to connect fundamentally with a passionate global audience. For this year’s 2014 FIFA World Cup Brazil™, we wanted to further improve that connection by working with Copa90 to bring engaging content and an exclusive competition to enhance the fans’ experience of the tournament – bringing a bit more of Brazil to Britain.”
Tom Thirlwall, CEO of Bigballs Films – the digital media company behind Copa90 – said: “We are thrilled to be working with a brand of Hyundai UK’s calibre to deliver a set of experiences our audience could not have achieved without them. This is a great example of a brand looking at ways it can add value for the audience they want to engage.”
Hyundai Motor is an Official Partner of the FIFA World Cup. Its partnership with FIFA began in 1999 and is currently set to run until 2022. The brand has successfully supported major events such as the FIFA World Cup™ in Korea-Japan (2002), Germany (2006) and South Africa (2010), as well as other competitions including the FIFA Confederations Cup. The successful sponsorship of international football has contributed greatly to Hyundai Motor’s strong and continuously-improving brand awareness and image.