Lavasa Women’s Drive celebrates the spirit of the modern Indian woman, spreads awareness about cancer and diverse social causes related to women. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital.
Marco Frigatti, Senior Vice President of Records, Guinness World Records, said, “This is an impressive mass participation Guinness World Records event – even more so when the record itself helps raise awareness of a serious health issue such as cancer. We welcome the Lavasa Women’s Drive to our family of our record holders.”
Anuradha Paraskar, Sr. Vice President – Marketing and Sales, Lavasa Corporation Limited, commenting on Lavasa Women’s Drive setting a new Guinness World Records title, said, “It is a proud moment for us at Lavasa. What started as an innovative concept 6 years back has now made a mark on the global stage by setting a new Guinness World Record. We salute the spirit of participants and congratulate them for setting a new world record. The recognition for Lavasa Women’s Drive augurs well for Lavasa, India’s planned hill city. When we set out to build the city we always envisaged it to be a development that will make India proud. Recognitions like the Guinness World Record are significant milestones in our journey towards making it happen.”
LWD winners and all women participants will be felicitated by Amitabh Bachchan at the Lavasa Women’s Drive Awards ceremony in Mumbai on March 18, 2014. In a message to Indian women on International Women’s Day, Amitabh Bachchan, said, “I am so happy to be associated with a cause that empowers women and is also helping to create awareness about an issue that affects their lives. I am looking forward to attending the Lavasa Women’s Drive awards to support an initiative, which creates awareness about all types of women’s cancer.”