Total sales during the month reached 12,858 units, out of which 5,608 units were sold in Korea while 7,250 units were exported. Taking cumulative sales from January 2013 into account, the company recorded a 22.6% increase in sales as compared to the same period in the previous year. These strong sales were backed by the Korando which appealed to a younger section of buyers.
Exports increased 20.7% during June YoY while cumulative sales increased 15.4% over the same period in 2012, primarily due to increased exports to Russia and Central and Southern America. Russia proved to be a major export market for the company with a total of 18,858 units exported in during January to June 2013 resulting in a 46.9% overall exports thus making Russia the largest export market for SsangYong Motors.
Dr. Pawan Goenka, President, Automotive and Farm Equipment Sector, Mahindra & Mahindra, said, “Ssangyong’s deep insight into evolving consumer trends in Korea is helping it to drive volumes in its home market. The creation of the Korando sub-brand is another key success factor for the company that is attracting younger buyers who have an active lifestyle.”