Mahindra First Choice opens their fourth used car dealership in Thane

Mahindra First Choice Wheels Ltd., (MFCWL) has opened its 4th authorized dealership in Thane. The showroom has been designed keeping in mind the new look and feel of the brand. This showroom will help people in buying used cars and along with it, will also help with finance and insurance, car accessories as also assistance with paperwork and documentation involved during the process. The new showroom was inaugurated by Mr. Yatin Chad.

MFCWL is the most trusted used car mart in the nation and has about 180 outlets in 100 locations. Outlining an ambitious expansion plan, the company hopes to expand the number of dealerships to 500 in the next three years. This will enable people to buy a used car from a wide range of cars.

Customers can be assured of quality vehicles when buying used cars from these MFCWL outlets. This is so as each and every car is thoroughly inspected by a trained engineer after which the car is certified. Such diligence allows for individuals to get a car which is in a good condition. WARRANTYFIRST and CERTIFIRST are two new products that have been unveiled by this brand.

WARRANTYFIRST provides warranty for all electrical and mechanical aspects of the car. This service is available during the first 12 months or before completion of 15,000 kms. CERTIFIRST provides cover for the engine and transmission of the vehicle for a period of 6 months or before completion of 7,500 km. 24×7 roadside assistance is also provided to used car buyers assuring them of hassle free driving experiences and assistance in case their car breaks down. Further information can be found on the company’s website

Image Caption: Thane store inauguration: (L-R) Sushil Sharma Partner Fast Track Cars, Mr. Utpal Sengupta,  Head – Business Development, MFCWL, Mr. Yatin Chadha, Vice President – Operations & Network, Mahindra First Choice Wheels Ltd., Arvind Magoo Partner Fast Track Cars and Sachin Sonawane of MFCWL at the Inauguration of Fast Track Cars in Thane

Read the news release below for more information.

News Release

Mahindra First Choice Wheels inaugurates 4th Authorized Dealership in Thane

August 28, 2012, Thane: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company today inaugurated its 4th authorized dealership in Thane.

Fast Track Cars is located opposite Raheja Gardens, Near Tip Top Plaza on LBS Marg in Thane. The showroom will offer the entire range of services for customers including purchase and sale of certified used cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation.

The showroom was inaugurated by Mr. Yatin Chadha, Vice President – Operations & Network, Mahindra First Choice Wheels Ltd. The new showroom also features the recently unveiled new look and feel of the brand.

“We believe used car buyers have the same aspirations as those who buy new cars. The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the certified used car consumer, right from the point of entry till final exit from our showrooms. Our expanding network makes us well positioned to tap the potential of the certified used car market in the region,” said Mr. Chadha.

“Since its inception in 2008, Mahindra First Choice Wheels has maintained a reputation as a trustworthy and credible player in the Indian certified used car market. We are sure that this showroom will offer a great experience to consumers in Thane who are interested in buying or selling a car,” he added.

“Mahindra First Choice Wheels already has a strong presence in Thane which is an important market for the used car industry and this new dealership will help it consolidate its footprint and address the potential of premium cars and SUVs in this region,” said Mr. Sushil Sharma, Fast Track Cars.

Mahindra First Choice Wheels is the country’s preferred certified used car mart and is India’s only organized multi-brand player, with 180 outlets in over 100 towns across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities. Mahindra First Choice Wheels now has multiple outlets in all the major cities in India.

Tremendous attention to detail is required to ensure that each certified used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a certified used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

To give complete peace of mind to the used car buyer, the company has recently launched two new warranty products, namely WARRANTYFIRST and CERTIFIRST.

Subject to specific terms and conditions, WARRANTYFIRST provides warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST warranty covers the car’s engine and transmission for a period of 6 months or 7,500 km, whichever is earlier.

The WARRANTYFIRST and CERTIFIRST come with separate facilities of 24X7 Roadside Assistance across the country. The 24×7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance.

The products WARRANTYFIRST and CERTIFIRST thus, provide tremendous peace of mind to buyers of certified used cars.

Mahindra FirstChoice has also recently launched its revamped website, This new website has been developed to provide complete assistance to those wanting to buy or sell a car. It is also integrated with social networking tools like Facebook, Twitter and YouTube. To help car buyers make an informed decision, the website also has tools like the LIFESTYLE RECCOMMENDER and the TOTAL COST OF OWNERSHIP.

Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like HDFC BANK, MAHINDRA FINANCE etc.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.