The event was graced by the presence of Michigan Governor, Rick Snyder, and Anand Mahindra, Chairmand and MD of Mahindra and Mahindra. “We welcome global leaders like Mahindra to Michigan and applaud them for their product and engineering leadership. Hi-tech green manufacturing & R&D has been the cornerstone of our partnership and job creation initiatives and we are pleased to have the Mahindra brand grow its U.S. presence from Michigan,” said Governor Rick Snyder. Dr. Pawan Goenka, Executive Director and President – Automotive & Farm Equipment Sectors too was at the event.
“Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state, to create industry leading initiatives for the United States,” said Anand Mahindra, Chairman, Mahindra Group. “The North American Technical Center and GenZe represent important disruptive product incubators for the Mahindra Group. Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra’s ‘Rise’ philosophy and we are delighted to see this come to fruition in the United States.”
Speaking about the new GenZe scooter, Mahindra says that it is the first scooter of its kind in the United States which is built to offer “ease of travel, specialized storage and an impressive range of 30 miles with many industry first features.” Another benefit of owning GenZe is that buyers will not need a motorcycle/two wheeler license in most of the states, as top speed of the scooter is 30 mph (48 kmph).
Completely designed and engineered in Michigan, new GenZe is to be manufactured in a facility, to the highest international and federal vehicle standards. Mahindra has capacity to produce 9,000 units per annum. And if demand is high, they can upgrade the facility to produce 20,000 units per annum.
“We are excited to unveil the GenZe by Mahindra as the first electric urban two-wheeler designed and manufactured in the United States,” said Vish Palekar, CEO, Mahindra GenZe. “The GenZe is conceived for students and urban commuters who are desperate to break free from congestion, tired of increasing gas prices, and the lack of convenient parking. With industry leading utility and connectivity features including the ability to charge anywhere on the go, the GenZe is the perfect lifestyle empowering vehicle for the American consumer.”