Manchester United sign 7 year deal with Chevrolet as official shirt sponsor
Aon’s loss is Chevrolet gain. Aon which was the earlier sponsor of Manchester United will now be replaced by Chevrolet as the club’s official shirt sponsor. This is a seven year deal that the football club will be signing with Chevrolet who is also official car partners of Red Devils The deal is signed and sealed but the amount has not been disclosed as Chevrolet becomes the fifth shirt sponsor in 134 year history of the club. The sponsorship will come into effect for the 2014-15 season.
This linkup between Chevrolet and Manchester United will see the name of Chevrolet blazoned across Manchester United jerseys which will add to coffers of Old Trafford. Chevrolet deal with Manchester United is slated to be over £20m per season which is what Aon is currently paying. Richard Arnold, Commercial Director of the club is ecstatic about this long term deal. They have been partners with Chevrolet for just 6 weeks and have already been reaping the benefits of this partnership.
Chevrolet will be supporting the team on their upcoming tour of South Africa, China and Europe and though it will benefit both parties it must be mentioned that it is also fans that really care about the club who will also be at an advantage.
News release: GM and Manchester United Announce Chevrolet as Shirt Sponsor
Brand signs seven-year deal beginning in 2014
General Motors and Manchester United today announced that the world’s most popular football club’s shirt sponsor will be Chevrolet beginning with the 2014/2015 season. Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134-year history.
Announcing the deal, signed for an undisclosed amount, United’s Commercial Director Richard Arnold said:
“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”
The U.S.-based car company will replace Aon, whose partnership with United began in the 2010/11 season.
Alan Batey, GM North America vice president, U.S. Sales and Service, said:
“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
“When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honor. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”