Maruti Suzuki is currently enhancing R&D facilities to ensure increase in fuel efficiency of models, developing eco friendly vehicles and offering more options of diesel, CNG and LPG on current models. The special campaign to target government employees is in a bid to boost sales. This scheme follows the success seen as the company targeted doctors last month and plans to target those in the educational field in September to mark Teacher’s Day.
There are as on date 3.1 million central government and 8.2 million state government employees who do not have to face any uncertainties with regard to receipt of pink slips or receipt of annual increments, as is seen experienced by their corporate sector counterparts.
Various initiatives to woo government employees to company showrooms have been set in motion. These include tie ups with banks such as AXIS, ICICI and HDFC to waive off processing fees, besides special offers on the Alto and WagonR hatchbacks being presented by the company. The company is organizing free service camps at Government office complexes to cater to service needs of those who already possess a Maruti vehicle while dealers have been told to reach out to new buyers in this segment. Via