Maruti YRA launch in May? Ad campaign worth Rs. 100 crore assigned
Model of the car is not confirmed to be Maruti YRA (codename), but it is revealed that Hakuhodo Percept has secured the advertising account for an upcoming B-segment Maruti Suzuki car that is set for launch in May. Is it the Maruti YRA launch which we can expect?
Hakuhodo Percept is an equally owned Indo-Japanese joint venture media agency, between Hakuhodo Inc and Percept. The company has acquired the advertising campaign order for the B-segment Maruti Suzuki car, estimated to be worth Rs. 100 crore. The company declined to reveal the name of the car.
Hakuhodo Percept has already worked with MSIL between 2002 and 2010, for establishing Maruti 800, Wagon R, A Star and Grand Vitara brands, but then lost the accounts. When the multi-agency pitch for Maruti YRA began in November 2014, Hakuhodo Percept trumped other agencies like Lowe, Capital and Dentsu, and bagged the order. Their goal is to establish the upcoming car in the market for its performance and styling, which also gives away that the car is Maruti YRA, being a premium hatchback designed to compete with Hyundai i20 and Honda Jazz.
But the news contradicts an earlier report, which revealed the timeline of Maruti Suzuki launches in 2015. As per this report, YRA will be launched in October 2015. According to the same report, the only MSIL cars set for launch in May, 2015 are Maruti S-Cross and Maruti Super Carry (LCV).
Also, the time-line does not match Maruti’s usual launch preference. Just like Salman Khan, who prefers launching a new movie during Diwali and Eid, Maruti too likes to launch a car around the same time. So why has Maruti preponed the launch of YRA? Is it because Hyundai Elite i20, which is eating away an average 10,000 customers every month? Or the upcoming Honda Jazz? Whatever may be the reason, the outcome seems good for car buyers in India.
Via – Economic Times