McLaren Automotive is on an expansion spree with plans to enter Taiwan, which will become their 24th global market. The company has also appointed McLaren Taipei as their 40th retailer in the world, which has come up in quick succession within 18 months of appointing their first retailer. Yun San Motors new showroom is currently under construction and scheduled to be completed by early 2013 from where they will sell 12C and also the recently launched 12C Spider.
Yun San Motors is a fully serviced importer and seller of exclusive sports cars in the country. They have been selected by McLaren to represent the British brand in Taiwan and will be operating as McLaren Taipei. There were a number of eager applicants keen on being McLaren dealers in Taiwan and the company spent long hours meeting each of them to decide on the right candidate for the job who were willing to share the same views of success, customer satisfaction and retention.
McLaren Automotive is now represented in 24 markets across the world and most recently announced McLaren Jakarta where in the brand is present in seven locations in Asia Pacific including Taipei, Jakarta, Hong Kong, Singapore and Sydney besides McLaren Tokyo and McLaren Osaka in Japan.
Apart from this, McLaren has also announced that they will premiere their MP412C sportscar at the 37th Bologna Motor Show, which is scheduled to take place from 5th to 9th Dec 2012. For more information, scroll down.
12C SPIDER TO MAKE ITALIAN PREMIERE AT THE 37TH BOLOGNA MOTOR SHOW
- Italian debut of the 12C Spider – new Spider version of highly acclaimed 12C
- Developed alongside 12C as a ‘pure McLaren’ – including revised 625PS 3.8-litre V8 twin-turbo engine
- Carbon fibre MonoCell ensures class-leading rigidity, handling and safety
- Fully automatic two-piece Retractable Hard Top (RHT) can be raised or lowered in less than 17 seconds and on the move up to 30 km/h
- Official retail location represented by Gruppo Fassina at McLaren Milan
The innovative new McLaren 12C Spider will make its Italian debut at the 37th edition of the Bologna Motor Show, taking place 5-9 December. This is the first appearance by McLaren Automotive at the Italian motor show.
Known to be among the most dedicated and passionate fans of Formula 1™ and sports cars, more than 800,000 Italian car enthusiasts will have the opportunity to see, and discover more about the groundbreaking 12C Spider.
The composure of a sports car, the fun of a convertible
The lightweight, mid-engine open-top 12C Spider is mechanically identical to the 12C. It uses the upgraded 625PS engine, which is part of the 12C Model Year 2013 upgrade. Acceleration – 0-62mph (100 km/h) – takes just 3.1 seconds (when fitted with Pirelli P Zero Corsa tyres), the same as the coupé. Fuel consumption and emissions also remain the same, returning 24.2 mpg (11.7 l/100km) on the combined cycle and 279g/km. The figures are much better than most high performance convertible sports cars, in keeping with McLaren’s commitment to class-leading fuel efficiency. Maximum speed is 204 mph (329 km/h).
Carbon fibre MonoCell ideally suited for convertible use
As with the mechanically identical 12C, the 12C Spider is a mid-engine two-seat rear-drive high performance sports car. Unlike rivals, it uses a carbon fibre monocoque chassis, the MonoCell. This confers major advantages in weight, strength and torsional rigidity – all improving handling, ride comfort and performance.
The MonoCell is a unique one-piece moulded chassis that weighs just 75kgs (165lbs). It is 25 per cent stiffer than an equivalent all-metal structure and 25 per cent lighter than a comparable aluminium chassis (the difference with a steel chassis is even greater). It is also stronger and safer in a crash, acting as a safety survival cell, as it does in a Formula 1 car.
Retractable Hard Top (RHT)
The Retractable Hard Top (RHT) has been designed specifically for the 12C Spider. Low weight, combined with high strength, was of paramount importance – as with all areas of the 12C.
The fully automatic mechanism raises or lowers the roof in less than 17 seconds, and can be activated at speeds up to 30 km/h (19 mph). It is controlled by a two-position switch on the centre panel within the cabin.
Unique Airbrake provides active aerodynamics
As with the 12C, the 12C Spider is fitted with the unique McLaren Airbrake – an ‘active’ rear wing that increases its angle to boost downforce and improve stopping power and stability through corners.
The ‘active’ aerodynamics of the McLaren Airbrake is another Formula 1™-derived innovation – although now banned, as it conferred a substantial performance advantage.
McLaren Milan, operated by Gruppo Fassina Spa, is the sole McLaren retailer in Italy, and was chosen for its outstanding record in providing outstanding customer service. Visitors to McLaren Milan will have the opportunity from now to see the groundbreaking 12C and 12C Spider at the luxurious showroom, located on Corse Sempione 34/2, 20154 Milano.
Commenting on the Italian debut of the 12C Spider, Ado Fassina, Managing Director of McLaren Milan explained: “We are delighted to introduce such a prestigious sports car as the 12C Spider to the Italian market. It is a real satisfaction to see the McLaren range growing year after year, and we are confident that the introduction of new exciting models such as this, can reply to the needs of the fans in this exclusive sector”.
THE McLAREN AUTOMOTIVE RETAIL NETWORK EXPANDS FURTHER WITH THE APPOINTMENT OF 40th GLOBAL LOCATION
- McLaren Automotive announces plans to enter Taiwan – its 24th global market – with McLaren Taipei as the company’s 40th retailer
- Exclusive sports car specialist, Yun San Motors, selected to launch McLaren in Taiwan
- McLaren Taipei marks the British sports car manufacturer’s sixth market in the Asia-Pacific region
McLaren Automotive is to strengthen its global reach further with the appointment of a new retail partner in Taiwan – the 24th global market for the British sports car brand. The announcement marks the company’s 40th retail location, and comes less than 18 months since the first retailer, McLaren London, was opened and continues the on-going strategic network development plan.
Yun San Motors, as a fully serviced importer and seller of exclusive sports cars, has been selected to represent the British brand in Taiwan, operating as McLaren Taipei. This latest addition to the McLaren network will be the 40thretailer for McLaren Automotive, and will begin selling the 12C and recently launched 12C Spider from a new, state-of-the-art facility early in 2013.
Ian Gorsuch, McLaren Automotive’s Regional Director for Asia Pacific, said: “We had several applicants wanting to be the McLaren dealer in Taiwan and we spent a long time meeting the candidates several times as well as desk top research to determine who would be the best partner. One of the crucial deciders was who shared our views of success – customer satisfaction and retention. After all the research and meetings we are happy to appoint Yun San Motors to not only be our dealer partner but to launch McLaren in Taiwan”.
Timothy Chang, Chairman of Yun San Motors, said: “Yun San is extremely pleased to be part of the McLaren global retailer network. We share the same philosophy with the iconic McLaren brand, focusing on customer service and owners’ overall experience. With our long-term business plan and exciting McLaren products, we are thrilled to be the exclusive dealer partner in Taiwan after the selection process.”
With the announcement of McLaren Taipei, McLaren Automotive is now represented in 24 markets globally. Following the recent announcement of McLaren Jakarta, the brand is present in seven locations across the Asia Pacific region: Taipei, Jakarta, Hong Kong, Singapore, Sydney and represented by McLaren Tokyo and McLaren Osaka in Japan.