Mercedes Benz sold a total of 139,920 vehicles in the month of March that translated into a 6.5% growth. Apart from the monthly growth, the first quarter sales for 2013 were up by 3.5% compared to the same period last year. Success amounting due to launch of new compact cars by the brand enabled it to maintain level ground during the start of 2013 in Western Europe. The brand also did well in market of Russia, Japan, NAFTA region and China. Smart cars sales for March were 10,510 units equating to 4% sales decline. For the 1st quarter of the year, Smart sales stood at 25,632 units, and that equates to 5% sales decline.
Mercedes Benz saw a firm first quarter with markets in USA, Mexico, NAFTA region, Taiwan, Japan, Australia, India, and China (incl. HongKong) doing extremely well though growth in China lagged behind a bit. Mercedes Benz markets in the Middle East, Turkey, Belgium, Great Britain and Western Europe (excl. Germany) too did well. However, the brand couldn’t manage a foothold in the German market with sales plummeting by 12.9%.
During the first quarter from Jan to March 2013, the brand sold 77,044 units from A-Class to B-Class resulting in an increase of 49.4%. SUV sales recorded positive sales of 30.6%. Vehicles like the GLK, GL and G-Class posted positive growth of 40.2%, 33.5% and 70.3% respectively. The M-Class too did well to amass a positive 27.6% growth. The Smart ForTwo sold 25,632 units in the period from January to March 2013.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing said, “Our sales developed very positively in March, so that we again topped the strong result of the previous year and have posted the best month in our company’s history to date. We have never sold as many vehicles in a single month.” He added, “With strong gains in the USA and in many new growth markets, we were able to balance out weakening European markets and the sales decrease in China and have posted yet another sales record in the first quarter.”