8,000+ participants are likely to be part of StarDrive Experience 2013, which moves across select cities in India and allows one to test a Mercedes-Benz vehicle in a controlled and safe environment, and simulates critical road situations guided by qualified experts, all of whom are trained by German experts from Mercedes-Benz driving team. This performance Drive offering allows the company to engage with customers, and is a brilliant experiential marketing tool and is conducted in association with Daimler Financial Services and Mobil 1. In it’s 4th a year in India, apart from Nashik, other host cities include Ahmedabad, Gurgaon, Hyderabad, Calicut, Pune, Mumbai and others.
StarDrive experience allows participants test power and performance of Mercedes-Benz vehicles, and safety tech like Pro-Engineering Package, Airmatic Package, 4ETS, Downhill Speed Regulation (DSR) etc. This includes off-roaders ML-Class and GL-Class and their C-Class and E-Class sedans. Simulations highlight MB vehicle dynamics like safety, agility and performance. Display vehicles include the new Mercedes-Benz B-Class, SLK sports car, and E-Class cabriolet.
Mercedes-Benz India is keen on customer safety, and newer technologies have been regularly introduced This includes essential occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC, and Attention Assist System. For social network savvy participants, StarDrive Experience participants can share their views with family & friends via Wi-Fi enabled iPads made available at the high end venue Star Lounges on venue. The exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz.
Manas Dewan, General Manager, Corporate Communications, Mercedes-Benz India said, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz and fascinating brand experience to customers is a key element in that offensive. We started the year on a very positive note and through various benchmarking engagements like StarDrive Experience, we expect to keep the momentum going throughout the year.”
He added, “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes Benz. Through Mercedes-Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is a memorable customer experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
Mercedes-Benz Financial focuses on increasing Mercedes Benz car sales by finding the best ownership solution for buyers via leasing, financing & insurance. Their association with Mercedes-Benz India Star Drive Experience facilitates increased customer interaction Yesterday, Mercedes-Benz introduced STAR Agility, a flexible and customized finance solution that offers affordable EMI payouts that will be designed as per individual requirement. It offers Guaranteed Future Value, allowing options to trade, retain or return the car at the end of the loan period. Mercedes-Benz Financial STAR Agility is designed for the B-Class, C-Class, E-Class, S-Class, ML -Class and GL- Class car variants. The finance plan includes flexibility in selecting annual mileage limit depending on usage.
Sidhartha Nair, Managing Director, Daimler Financial Services India Private Limited, said “We are pleased to introduce “STAR Agility” an innovative financing solution for potential, Mercedes-Benz customerswhich offer ‘Guaranteed Future Value’ for their car. This shall enable us to strengthen our commitment to offer innovative financial solutions for Mercedes- Benz customers in the Indian market.”