At the Paris motor Show 2012, the new Volkswagen golf will be featured at the ‘Volkswagen Hyperdrive’ stand. Through a number of interactive simulation and infotainment services, visitors will be able to feel and revel in the new Golf experience. At this 2,763 sq. m. stand; Volkswagen will be featuring a number of exhibits which include the R-line, Beetle, up! and the CC, among others. The stand has been designed on the basis of the Golf and features Tornado lines, A and C pillars and striking fuel cap design. Over 100 km of cable and 138 metric tons of steel have been used to design this structure. The ‘Volkswagen Hyperdrive’ stand will be infused with apt lighting displays as also film projections to help ensure that visitors revel in the Volkswagen experience.
This three dimensional structure will host the Golf experience, the Excitement zone and Feature Lab as also the Innovation cell which will provide visitors with a truly memorable experience. At the Excitement Zone visitors will be treated to a film about the new Golf. The Feature lab is a 30 meter interactive space which allows visitors to enjoy real life and media vehicle presentations. At the innovation Cell visitors will be informed about various sustainability technologies and innovations that have been developed by Volkswagen in the past years.
To design this awesome three- dimensional structure it took 7 architects about 9 months to plan and 16 days to erect the stand for this event. During the course of the show, there will be a total of 36 (14 on day one, 22 on day 2) vehicles and driving action slots which can be enjoyed by visitors. To ensure that visitors are comfortable and enjoy their time, there will be a total of 180 host/hostesses serving in two shifts at this event.
Auto news release: Volkswagen showcases Golf at stand in Paris
22 exhibition vehicles on show at 2,763 m² stand
Stand architecture mirrors striking design elements of new Golf
Focus on communication and interaction
Volkswagen’s exhibition stand at the Paris Motor Show will be putting the spotlight on the new Golf. “Volkswagen Hyperdrive”, as the stand is called, functions as a large interactive stage with film projections, lighting displays and visitor interaction devoted to the new Golf experience. Apart from the new model, which will be showcased in different equipment lines, Volkswagen is also presenting many other exhibits such as various versions of the up!, the CC, the Beetle and several R-Line models at its 2,763 square meter stand.
“Our stand at the Paris Motor show has emotionality and a customer focus as well as providing the optimum setting for showcasing the new Golf,” says Giovanni Perosino, Head of Marketing Communications, Volkswagen brand. “To achieve that, we have once again broken new ground as regards the stand architecture, exhibits and communications.”
The Hyperdrive’s three-dimensional supporting structure is 90 meters long and has an area of 998 square meters; the visitors’ zones inside this structure take up the themes of the different stages to the marketing campaign. Visitors are welcomed to the stand with an original French “macaron” and then enter the “Onething” section where they can find out more about the seven personal questions that feature in the first part of the Golf campaign. They then move on to the “Excitement Zone”, which presents a lavish film about the new Golf.
It is the “Feature Lab”, a 30-meter interactive area that brings together the real-life and the media vehicle presentations, which forms the heart of the exhibition performance. Laser radar technology similar to a giant tablet PC allows visitors to enjoy their individual experience of the product innovations. The final zone, the technology-oriented “Innovation Cell”, introduces visitors to sustainability at Volkswagen, technologies and innovations.
In terms of its architecture, Volkswagen Hyperdrive picks up typical design elements of the new Golf such as the more prominent tornado line, the striking fuel cap and the A and C pillars. “The iconic and classic design of the new Golf has inspired the Hyperdrive’s architecture,” Perosino said.
The stand constructors have laid over 100 kilometers of cable and assembled 138 metric tons of steel. 125 truckloads of equipment had to be transported to the Paris Motor Show.
Facts and figures on the Volkswagen stand:
Location: Paris EXPO, hall 4.0
Stand area: 2,763 m2
Length and width of stand: 84.50m x 32.50m
Erection commenced: September 11, 2012
Duration: 16 days
Erection completed: September 26, 2012
Production time: 9 weeks
Enclosed space: 4,134m3
Floor space: 1,100m2
Planning time: 9 months
Architects/ Designers: 7
Architectural highlights: Hyperdrive
Total number of lamps: 896
Vehicles and driving actions: 14 (press conference), 22 (2nd press day, public days)
Catering personnel: 30 service staff, 6 logistics technicians, 9 chefs
Number of hosts/hostesses: 180 in two training groups