Selling at around 3,000 units, Volkswagen Polo is the only model the German automaker is relying on to retain whatever market share it has in the sub-continent. Second comes the Vento, but it sells only one third per month of what the Polo does.Reason for Polo and Vento not churning out high volumes in the country, is the premium positioning and high maintenance tag, apart from outdated looks and lack of compelling features.
Next gen Polo is slated for global launch in 2016, and if that arrives in India, there is very good chance VW India will see better sales, provided they fix the dealership issues regarding after sales service and getting the prices of spare parts in order.
But, since VW India’s plant is not equipped to produce MQB platform cars, next gen Polo cannot be introduced right away. The company is planning to overhaul it’s production facilities and make the Polo available by 2018. But, the headquarters is reluctant to spend another fortune on Indian operations, and is trying to push the next gen Polo to 2020. Five more years! Will the old model survive here till then?
Via – Economic Times