Royal Enfield short videos highlight their cult following

Royal Enfield has released a series of short videos, 58 seconds each, to highlight its careful selection when it comes to painting. The retro classic motorcycle maker has been introducing fresh and unique color themes across its product lineup of late to keep the buzz around the brand alive.

The recent online sales of Classic Despatch limited edition models (with camouflage liveries) showed that there is a great demand for liveries that have a special appeal.

The first short film talks about Royal Enfield’s famed handpainted pinstripes. Pinstripping is a peculiar job, says S. Jay Kumar who has been doing it for the over 20 years. His brother is also a pinstripe specialist. The duo took the highly special job after the retirement of their uncle who started painting pinstripes on RE thumpers in 1957.

The second short narrates the story of how RE arrived at the very popular Chesnut Brown paint shade for the Classic 350. The company had to push its pain supplier to come up with iterations before the desired shade was achieved.

The third video says that Royal Enfield has one of the most sophisticated chrome treatment facilities in the world. The special Chrome livery for the Classic 500 is done completely in-house.


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