With Continental GT’s being rolled at Royal Enfield’s Oragadam plant near Chennai (Madras), overall production capacity has been increased to 175,000 motorcycles for 2013. This number will increase to 250,000 units in 2014. Production capacity can be increased to 500,000 motorcycles at a later date.
Launch price in India for the signature GT red and GT yellow is Rs. 2,05,026 lakhs on-road in Delhi and Rs. 2,14,043 lakhs on-road in Mumbai.
Siddhartha Lal, Managing Director and CEO, Eicher Motors Limited (the parent company of Royal Enfield) explains the idea behind bike in teh following words. He says, “The Continental GT is inspired by the café racers of the 1960s in its form and simplicity; and it captures the feeling of freedom, fun and responsiveness that riders were trying to achieve then and brings it into the modern context. It is the definitive classic sports motorcycle to have. In the best café racer traditions, the bike is simple and devoid of the excesses that characterise the cruisers and the superbikes of today. At the same time it has been designed ground up, incorporating both traditional craftsmanship and relevant modern techniques at our state-of-the-art new plant in Oragadam to deliver a deeply engaging motorcycling experience that is unlike any other.”
“In today’s post-performance motorcycling age where power is no longer the most important attribute for an enjoyable ride, design and responsiveness have taken the lead over sheer speed. There is a revival of simpler, evocative and classic bikes that engage the rider. As the world re-awakens to the sound of modern café racers, Royal Enfield is bringing back an icon that introduces the spirit of one of the most popular motorcycling cultures in history with the Continental GT – the lightest, fastest and most powerful Royal Enfield in production”, he further added.
“The involving new Continental GT evokes a sense of nostalgia and aims to revive the mood of romantic and free spirited optimism of the swinging ‘60s. It is built to be a motorcycle that insists on being ridden frequently,” said Mr. Lal. “It is a no-nonsense bike that is easy to maintain and own, and one that turns heads without exception. Novices and veteran riders will appreciate the complete control of this bike; the experience of the Continental GT is pure motorcycling at its best, much like in the heydays of café racing,” he added.
“Aptly timed, the Continental GT is an important catalyst in realising our ambition of achieving global leadership in the mid-size motorcycle market. We believe there is an interesting space for our kind of motorcycling with bikes that are holistic in their approach, and are great fun to ride in cities and beyond the urban landscape as well”, Mr Lal said.