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Scuderia Ferrari 2014 F1 car will get its name from online hits


Scuderia F1 car for 2014 will get its name this January with millions of Ferrari fans globally participating online. Ferrari uses their website well to connect with their far reaching fan base. Scuderia F1 team pulled a 1st when presenting their new car online back in 1996.

Last year’s launch proved popular too with 83,000 viewers online all at once. Putting that in perspective, 87,000 people from 158 different countries watched wedding of William and Kate live.

Scuderia_FerrariScuderia Facebook page reached the 500,000 likes last month. That lucky fan was Giovanni Refugia Arceo from Colombia. Today their Facebook likes stand at 720,149. Ferrari Facebook page has 12,769,726 likes at present. Twitter @insideferrari has 682,748 followers now.

Scuderia website has had visits from 227 countries having surpassed 10 million pages visits (+13.5% compared to 2012) with 3.5 million individual visitors (+28%). Visits from Italy lead the way, followed by Great Britain, Spain, USA and Brazil, with notable number of fans from Central African Republic and Tonga. Visits from Finland have increased by 554%, most certainly because of Kimi Raikkonen’s return to Ferrari. This particular news was the most clicked-on of the year.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com