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Skoda Auto sees Indian car market as very important: Targets 50% sales growth for 2012

Skoda Auto looks forward to vehicle sales growth to the tune of 50% for 2012 in the Indian auto market. The Skoda Rapid sedan was launched here late last year, and has a major volume segment for the Czech car maker.

In reference to customers who book a Skoda vehicle, head of Skoda Auto India, Thomas Kuehl had this to say. “We have brought down the waiting period from over four months to two months.” “On the Rapid, we were producing 2,000 units in February and will take it up to 3,000 in March.” The Skoda entry level Rapid sedan is certainly turning up the heat with 2204 units sold in February 2012. He further added that the 2012 Superb sedan would be launched soon.

At a press conference here today, Jurgen Stackmann, Skoda board member for Sales and Marketing emphasized on the Indian auto market being important for the automaker. He added, “The Indian market is very important for Skoda. We hope Skoda India will continue on the successful path of the past ten years and expand its favourable market position further.” It is no secret that Skoda looks forward to global sales to at least 1.5 million cars by the 2018. In that context, the next 2-3 years will see Skoda embark on new launches at least twice a year and investments are being made to facilitate such sales growth.

January and February 2012 sales for Skoda India stand at 6781 cars equating to sales growth of 29% for the same period in 2011. Last year, the company sold 30,005 vehicles in India that 50% sales growth for 2011 apart from ensuring a market share of 1.31%.

With the European car market dealing with over capacity of about 20%, and US, and US car sales being more or less steady, car sales can be boosted from markets outside of Europe. By 2018, Skoda expects 60% of its sales to come from auto markets in China, India, Russia, Africa, and others. The number is in reverse order currently with 60% of Skoda sales being raked in from Europe, and 40% elsewhere.

In India, the Superb sedan leads it’s segment. Fabia sales doubled last year, and the Laura sedan is placed third in its segment, while the Yeti SUV recorded phenomenal growth. The compact Rapid sedan sales have been exiting these past 4 months, and the journey continues.

Globally, 2011 saw Skoda, a wholly owned subsidiary of the Volkswagen Group sell 879,200 units, the most it ever has in a single year marking sales growth of 15%. For this year, January global sales stand at 75,400 and equates to 10.2% sales growth in a MOM comparison. For VW, Skoda sales growth is working in tandem with their quest to overtake General Motors as the worlds largest automaker.



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