HomeCar NewsSkoda Management undergoes structural changes effective 1st September, 2012

Skoda Management undergoes structural changes effective 1st September, 2012

There will be major structural changes on the Board of Management of Skoda Auto even as there are major changes on the board of Volkswagen Group. These changes are expected to come into effect from September 1, 2012. Frank Welsch will be in charge of technical development at board level. He will take over from Eckhard Scholz who will be the new head of Volkswagen Commercial Vehicles.

Werner Eichhorn will be member of the Skoda Board of Management and will be responsible for sales and marketing. He will take over from Jurgen Stackmann who will be sitting at the VW Group headquarters in Wolfsburd and will assume office as Head of Marketing for VW Group and VW Brand.

Skoda has plans of introducing a new model every six months as part of their growth strategy for the year ahead. The Czech auto makers have been doing exceedingly well in the Indian markets. The company recently introduced the Skoda Fabia and showcased their next offerings at the January Delhi Auto Show. Skoda Auto has set a target for global sales volumes to at least 1.5 million and has taken active steps to achieve this record. Currently 60% of Skoda manufactured cars are sold in European countries, while the balance 40% are sold in emerging countries. India and China are the new and upcoming markets for the company. Skoda plans of changing this equation by 2018 with 60% of their sales to come from regions outside Europe.

News release: 2012 ŠKODA Management Info – Information for the Management of ŠKODA AUTO.Editorial office: Marco Dall Asta (GP) Change in the board of management of ŠKODA Auto By Bohdan Wojnar (Z)As part of the recently determined, extensivepersonnel changes in the Volkswagen Group,there will also be changes in the ŠKODABoard. Effective September 1 st , 2012, FrankWelsch will become responsible for technicaldevelopment at board level. He will besucceeding Eckhard Scholz, who will head upVolkswagen Commercial Vehicles (VolkswagenNutzfahrzeuge) as Speaker of the Board ofManagement.

Also effective September 1 st , 2012, Werner Eichhorn will become a member of the ŠKODAboard of management and assumeresponsibility of sales and marketing. He willbe succeeding Jürgen Stackmann, who willmove to Volkswagen Group’s headquarters inWolfsburg as Head of Marketing for Volkswagen Group and the Volkswagen brand.Frank Welsch is currently Head ofDevelopment Body Design was last responsiblefor overall vehicle development inVolkswagen’s development department. FrankWelsch is an avowed engineer who began hiscareer with Volkswagen Group in 1994 inresearch and development. His career tookhim to China as Head of Product Development at Shanghai Volkswagen He will be taking overthe remit of Eckhard Scholz who as head ofdevelopment as ŠKODA was supremelyinfluential in the company’s largest modeloffensive ever, which saw the ŠKODA Rapidand the ŠKODA Citigo significantly expandingthe brand’s model palette. This involved thebrand introducing a new design language andsetting new benchmarks in roominess,functionality and price/value ratio.

In the yearsahead, ŠKODA will be introducing a new modelevery six months on average.Werner Eichhorn’s previous position was Headof Volkswagen Sales and Marketing Germany.He is a sales professional who began his career31 years ago in Volkswagen Group beforeserving in various functions for Volkswagen and Audi brands, among them as ManagingDirector of Audi Division FAW-VW in China.He will be succeeding Jürgen Stackmann, whowas instrumental in designing andimplementing ŠKODA’s growth strategy.Achievements under Jürgen Stackmann’sleadership include a fundamental revision ofthe brand’s appearance from brand logo todealerships’ design. Winfried Vahland, ŠKODA CEO, thanked both outgoing board members for their extremelysuccessful contribution to the company: “Eckhard Scholz and Jürgen Stackmann are inseparably linked with ŠKODA’s growthstrategy. Successfully expanding our modelpalette and strengthening our sales activitiesmake up two crucial pillars of ŠKODA’sstrategy for the future. We will resolutelycontinue on this course with the help ofWerner Eichhorn and Frank Welsch.”


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