Sarah Chapman, Communications Manager for ŠKODA UK, which commissioned the research to mark the launch of the new ŠKODA Yeti and Yeti Outdoor, said: “These results confirm that deep down, a large number of us are dreaming of fulfilling our sense of adventure. Everyone has days where they get fed up with the monotony of the day-to-day, thinking of nothing else but the weekend when you can let your hair down and do what you want to do rather than what you have to do.
“While many will make do with their lot, it seems there are some who are making serious plans to pack it all in and embark on a new adventure.
“This feeling of needing to balance the day-to-day life and the desire for a new adventure is something we, at ŠKODA, can relate to.This is why we’ve launched the new Yeti and Yeti Outdoor – one perfect for city living, the other built for adventure.”
More than 1 in 20 admitted to having these thoughts every single day. Half of those polled reasoned they were fed up with the daily grind. 1 in 3 said they felt they needed a new adventure to meet the satisfaction quotient. 3 in 10 blamed British weather feeling the need to get away from constant wind and rain. 18% feel there are no opportunities where they are. The survey reveals, 55% of Brits have had at least one moment wherein they took a step back, and re-evaluated their life.
So if you’ve ever cribbed, I’m fed-up of the daily grind, I feel like I’m stuck in a rut, I feel like I need a new adventure, I’m not happy in my job, or I’m fed up with the British weather, it’s 1 in top 5 reasons for wanting to escape.
To mark its launch, a SKODA Yeti Outdoor is encased in ice on February 19, 2014 in Covent Garden, London, England. Since its original launch in 2009, more than 29000 Yetis have found homes in the United Kingdom.