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Tata Nano is not a failure, it’s a great product: Board member


Tata Motors’ Board Member, Raghunath Mashelkar, has stated that Tata Nano is not a failure even though sales have suffered badly. He adds that Nano is a great product, it has 86 patents. But, instead of highlighting this part as it’s marketing USP, the tag of world’s cheapest car was used.

Experts in marketing have already stated that the very strategy adopted by Tata Motors to promote the Tata Nano was wrong right since inception. Even Mr Ratan Tata admitted that it was a mistake to name Nano as the world’s cheapest car. Experts are of the opinion instead the company should have accentuated on value, engineering and brilliance of innovation.

tata nano is not a failureIt is for this reason that Tata Motors is now projecting the Nano as a smart city car and they are seeing a change in the mindset of their buyers. Existing owners are happy, and have offered positive feedback stating that they find the Nano easy to drive, park and tackle Indian driving and congested traffic conditions in the country.

Raghunath Mashelkar, a noted scientist, who has been awarded the Padma Bhushan, also reveals that there is a lot of buzz for the brand Nano, which is not only growing in India, but also in other global markets, including Europe. He says, “It (Nano) is repositioning itself completely and there is a lot of buzz, not only in the country (but abroad too) and you will see what will happen in a year’s time.”

Tata recently added a new variant to the Nano line-up, which featured power steering. Many more features are going to be added in the near future, which will raise the image of Nano brand. (via PTI)


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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