Toyota Liva TRD Sportivo limited edition hatchback launched at Rs 5.23 lakhs

As Toyota Liva celebrates one year of success, the company is celebrating the occasion with the launch of a special edition Liva hatchback, called Liva TRD Sportivo. Designed by Toyota Racing Development, Japan, the vehicle is specially targeted for the sports loving and youthful car buyers, who will revel in the number of sporty features and trendy updates available on this limited edition model.

Being launched at a price of Rs.5.23 lakhs for petrol variant and Rs.6.32 lakhs for its diesel counterpart, the TRD Sportivo will be available in colors of white and ultramarine blue. It is being developed specially for the Indian markets and will sport new front bumper spoiler, aerodynamic side skirts, two tone rear bumper spoiler and roof spoiler, 15” alloy wheels with gun metal finish with special Limited edition logo “TRD Sportivo” emblazoned across the vehicle.

Special new fabric interiors with TRD Sportivo branding and silver shift knobs are added which increase the vehicle’s appeal. There will only be 1,200 units sold as special edition while orders are open till October 2012.

Read the press release below for more information.


News Release

Toyota Kirloskar Motor Launches “Liva TRD Sportivo” – Limited Edition

Youthful and sporty design, superior ride and handling and the legendary Toyota QDR standard.
  • Etios Liva celebrates its First Anniversary
  • Only 1200 exclusive units on sale till Oct 2012
  • Price at 5,23,691(petrol) to 6,32,281(diesel)ex showroom Delhi
  • Available in White and Ultramarine Blue colour
  • Booking and deliveries start today
Bangalore July 31, 2012: Toyota Kirloskar Motor (TKM) today launched the Liva TRD Sportivo, Limited Edition, which marks the First Anniversary of Etios Liva. Only 1200 exclusive units of the Limited Edition vehicle will be sold till the month of Oct 2012.  The vehicle is aimed at offering an exclusive product to today’s youth and is also meant to create more product excitement for the already popular Etios Liva. The Limited edition has been designed by Toyota Racing Development (TRD), Japan.  The vehicle is set to   make a statement with its racing – inspired design. Liva TRD Sportivo derives its name from its trendy look, designed by TRD, which lends it a young and sporty edge.   The vehicle is available in both, petrol and diesel variant and will be priced at Rs 5, 23,691(petrol) to Rs 6, 32,281(diesel) (Ex showroom Delhi) respectively. The Liva TRD Sportivo is available in two exclusive colours of White and Ultramarine Blue. Hatchback Etios Liva and Etios sedan – built on the same platform – have been specifically developed for the Indian customers.  Etios Liva inherits its name from its sedan, Etios. The word Liva has been coined from the dynamic and positive terms – Lively and Live life to the fullest – which reflect the spirit and image of the car.

The Liva TRD Limited Edition sports the following new features

1. TRD Designed Sporty Package – The Front Bumper Spoiler , Aerodynamic Side Skirt, Two-Tone Rear Bumper Spoiler and Two-Tone roof spoiler is designed by TRD,  Japan. This Aero package gives a distinct look and sporty appeal to the vehicle.

2. Smoked Alloy Wheels – Specially designed for the limited edition – the 15”-Alloy Wheels are given a “Gun-Metal” finish and it provides an aggressive and sporty look to the car.

3. Roof Ornament and Body Side Graphics – Enhances the overall exterior appeal of the Limited Edition.

4. Limited Edition Branding – The Limited edition is branded as “TRD Sportivo”. A high quality Chrome badge on the boot lid symbolizes Toyota Racing Development’s sporty appeal.

5. New Seat Fabric with “TRD Sportivo” logo and Silver Shift Knob – Enhance the interior appeal and adds a touch of “sportiness” to the interiors.

Speaking on the occasion of the launch Mr. Hiroshi Nakagawa, Managing Director, TKM, said “We are glad to introduce Liva TRD Sportivo Limited Edition, on the occasion of the first anniversary of Etios Liva.  Etios and Etios Liva have been doing well and our vision, to see growing number of Toyota happy customers and Toyota families, is beginning to materialize. We will soon begin the domestic production of engine and transmission in the third quarter of 2012 and early 2013 respectively, at our facility in Toyota Kirloskar Auto Parts. We also exported the first batch of Etios series to South Africa in April this year. We thank our customers for their appreciation of Etios and Etios Liva and look forward to their feedback to continuously improve upon the product.”

Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM added “The Liva TRD Sportivo Limited Edition is a trendy and sporty vehicle for the ever enthusiastic and vibrant youth of today. It will offer product exclusivity and excitement thus enhancing the ownership experience and image of the Etios Liva. TKM has undertaken many active steps to cater to the youthful market and this is just one such initiative to further our efforts. Our Waku Doki campaign takes the Toyota experience to a different level. Waku Doki is a Japanese phrase, short for Waku Waku Doki Doki, which literally means “heightened anticipation and excited heart thumping”. Loosely translated, it means “an exciting adrenaline rush. Cars should not just be for mere transportation, they are dreams come true, that provide a joyful experience to its owners and their families, on every single day of their lives. We hope the Liva TRD Sportivo Limited Edition along with our remaining product range will offer our customers a waku doki Toyota experience.”

Background of TRD– TRD (Toyota Racing Development, corporate brand of Toyota Technocraft Co. Ltd.) has walked along more than 50 years of Toyota Motorsports history with Toyota Motor Corporation. Today, TRD widely supports the Toyota Motorsports activities from the grass-root level races to the top category races, both domestically and internationally. Currently TRD is supporting TKM in planning and study of Etios based one make race.

Overview of TKM

Company nameToyota Kirloskar Motor Private Limited
Managing DirectorHiroshi Nakagawa
Equity participationTMC: 89%, Kirloskar Group: 11%
Number of employeesApprox. 6,000 +
Land areaAprox. 432 acres (approx.1,700,000 m2)
Building area74,000 m2

Overview of TKM 1st Plant

EstablishedOctober 1997 (start of production: December 1999)
LocationSuburb of Bangalore, Karnataka State
ProductsInnova, Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacityApprox. 90,000 units

Overview of TKM 2nd Plant:

LocationOn the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
ProductsCorolla Altis, Etios, Etios Liva (Petrol & Diesel)
Start of productionDecember 2010
Annual production capacity1,20,000 units