The initial sponsorship came into being back in January 2011 and will expire on 31st July 2014. The new agreement extends till July 2018, up to and including FIFA World Cup Finals in Russia. During this time, Euro 2016 will be played in France alongside Scotland men’s, women’s, youth and disability teams partaking in tournaments and matches globally and at home with Vauxhall’s support.
Vauxhall Chairman and Managing Director, Duncan Aldred said, “We are delighted to have extended our relationship with the Scottish FA and all of the Scotland National Teams. This affiliation has delivered tremendous levels of brand awareness and has helped further cement our position as the number one selling car brand in Scotland. We hope our renewed commitment will play a key role in developing the national sport over the next five years and provide the driving force behind the further progression of football in Scotland. Football and cars are two of our nation’s biggest passions and this partnership is a clear and unequivocal sign of Vauxhall’s long standing commitment to Scottish football. We are delighted to have pledged our support to Scotland and look forward to a second term of productive partnership.”
Stewart Regan, Scottish FA Chief Executive said, “We are extremely proud to have extended our relationship with Vauxhall.“It has been the perfect partnership and the fact that the renewal was agreed well in advance of the current agreement expiring shows the Scotland sponsorship is really delivering for Vauxhall, and we have no doubt it will continue to do so. After experiencing the huge benefits that Vauxhall has brought to our players, supporters and media partners, we are thrilled and excited at sustaining a strong alliance for a further four years.I look forward to sustaining a prosperous partnership that will inspire Gordon Strachan’s side for the rest of the FIFA World Cup 2014 qualification and into the UEFA Euro 2016 campaign, and Anna Signeul’s side as they begin qualification for FIFA Women’s World Cup 2015 and look towards UEFA Women’s Euro 2017.”
Vauxhall’s links with Scottish FA Communications, Commercial and Digital teams sees the automaker support development of social and digital media channels, and wider distribution of supporter-orientated video content. Scotland will be at Wembley on 14th August for a friendly with England as part of FA’s 150th Anniversary celebrations. For the occasion, the company gave fans an opportunity to win a new Vauxhall ADAM. The Scotland and England Vauxhall ADAMs have been designed by the stars of the respective national teams in a series of fun football videos. Player’s include Scotland’s Robert Snodgrass, Barry Bannan and Gary Mackay-Steven, and England’s Wayne Rooney, Frank Lampard, Daniel Sturridge, Sophie Bradley and Jill Scott.