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Vitara Brezza is the first Maruti completely designed by Indian R&D Team

 
Maruti Vitara Brezza Teaser

Maruti Suzuki India Limited is all-set to roll in the new Vitara Brezza, designed completely by the company’s R&D team.

As India’s largest car maker, Maruti Suzuki is all-set to begin a new chapter in its history of over thirty years – design first ever car here in India. The company will roll out Vitara Brezza compact SUV at the 2016 Auto Expo, which was first displayed as a concept back in 2012.

While Maruti Suzuki R&D team in India works in collaboration with the global team on a host of models, it was the Vitara Brezza which is completely planned and designed by the team in India with no inputs from the global team. Work on Vitara Brezza project commenced in 2011 while it took the company three and half years to develop into a production model ready for road-test. This time period is the same as that taken by Suzuki global R&D team to completely develop a product.

Maruti Vitara Brezza Teaser

Maruti Vitara Brezza Teaser

It was only the wind tunnel and rust endurance testing on the Maruti Vitara Brezza which was conducted at the Suzuki global engineering facility, outside India. Other testing took place at the company’s R&D facilities in Rohtak and Gurgaon so as to ensure that the Vitara Brezza complied with required standards and testing demands for a new vehicle.

Also See – Ram and Shyam starring Maruti Vitara Brezza and Audi Q3. Yep, twins they are.

Vitara Brezza compact SUV marks the entry of Maruti Suzuki into a segment where it had no presence till date. The launch of Maruti Vitara Brezza is seen as an opportunity for the company to experience favorable growth, despite growing competition in this segment. The Brezza will be sold through regular company dealerships and not through NEXA outlets while it will compete with the likes of Mahindra TUV300, Ford EcoSport and soon to be launched Tata Nexon.

Photos – Maruti Vitara Brezza Teaser

 

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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