Volvo S60 sedan and XC60 SUV India launch images and report

volvo india launch xc60 and s60 at swedish embassy new delhi (5)The cars were unveiled by H.E. Mr. Harald Sandberg, The Ambassor of Sweden and Mr. Tomas Ernberg, MD, Volvo Auto India. The very epitome of style, performance and driving comforts, S60 and XC60 receives leather lined sports seats with side support from thighs to shoulders. This ensures that driver is kept comfortable and firmly in place even when tackling fast corners. To ensure maximum comfort, Volvo Cars India have tested nearly 100 persons of varying shapes and sizes to ensure that they are comfortable and have sufficient leg room.

The two new cars also sport various other safety, comfort and infotainment features in its interiors which include three spoke steering wheel with paddle shifters. Steering wheel can be specified with heating for added comfort during the winter months. A digital TFT instrument cluster with three modes is being offered and buyers can select from three graphic display themes in the form of “Elegance (Amberish), ECO (Greenish), and Performance (Sporty Reddish)”. The other car to feature this, is the likes of Lamborghini Aventador!

Other features aboard the S60 and XC60 are LED daytime running lights, wider grille, integrated tail pipes and a host of safety features. S60 will be offered in four color preferences of Passion Red, Vibrant Copper, Crystal White Pearl and Power Blue, while XC60 will be available in 8 colours which will include Black Metallic, Electric Silver, Caspian Blue, Twilight Bronze, Flamenco Red Pearl, Crystal White Pearl, Bright Silver Metallic and Rich Java.

Speaking about their plans and what have they already achieved in India, Tomas Ernberg said that they are proud of what they have achieved in India. From 1% market share 2 years back, Volvo India has s 3% market share today in the Indian luxury car industry and one of their best performers, Hyderabad, is where they have 22% market share. In 2013, they have sold about 1,000 cars in the Jan- Sep period and 75-80% of these were S60 and XC60.

When asked why they are not able to compete with the German trio of Audi, BMW and Mercedes Benz, he said, two reasons. The first, that their brand image is not on-par, even when their car’s are equally good, if not more. So, their immediate plan now is to improve their brand image in India. The second is investments. Volvo India does not have the resources to match the kind of investments made by German trio.

But, they plan to work towards this. Their sales are on the rise. Volvo V40 hatchback, which competes with the Mercedes Benz A Class, B Class, BMW 1 Series, X1 and Audi Q3, has seen a good demand by buyers in India. Today, it is available at a waiting period, and Volvo India is proud about it. They have already sold 100 units of V40, and about 75 more are awaited. They could have sold more, but the supply was limited from Sweden. Next year, they will be allotted more cars, so Volvo aims to sell more cars. 

On new cars, like the one’s to compete with next gen compact luxury sedans Audi A3, Mercedes CLA, Tomas says, they do not have anything in the making as of now. Speaking about growth, Volvo India head says that they plan on getting a 15% share by 2020, which is selling 20,000 units. This is also the year when Volvo Group aims to sell 800,000 cars globally.

For more information on the two new cars, scroll through the press release below.