A Swedish Volvo engineer testing a camouflaged V40 Cross Country in the Rocky Mountains caught the attention of a spy photographer. Following the vehicle and taking a host of photographs, angered the Volvo engineer no end. This resulted in him attacking the KGP photographer Brian Williams. The engineer not only broke his camera lens but also attacked him and threatened him with dire consequences.
Williams has posted a video on YouTube which shows only one side of the story so it is not clear as to exactly what sparked off this kind of retaliation. He later quoted, “I was filming the Volvo XC40 testing in the Rockies when the engineer lost it. He decided that I had filmed enough and wanted to break my camcorder. My wife was in the car so it made things a little interesting. Once he is done breaking the camera, he heads towards my car in which my wife was sitting.”
At this point I said “If you go near her I’ll knock you out” and at that point he came to his senses. I told him that you can’t just attack people for videoing in public and told him that I knew he was here on a visa. He started apologizing and explained that he gets chewed out every time the car gets video’d/photographed, but his bosses don’t understand that you can’t hide a car that looks like a zebra. I told him I wouldn’t show the video to local police, and I never saw him again. I ended up having a bruise on my arm for about two weeks.” Later, Volvo saw the story on Jalopnik, and apologized via email.
Volvo India has confirmed that the they will be launching V40 in Indian markets. The vehicle was also spotted at a site in Kochi. V40 will be imported into India as Completely Built Unit and hence pricing will be a major constraint when Volvo wants its V40 Cross Country to compete with Mercedes Benz B Class, and yet to be launched A Class, and BMW 1 Series hatch. The Indian V40 Cross Country will have a 2WD drive train and will come with two engine options – 1.6 liter petrol and 2.0 liter diesel.