Audi A8 keeps score for 2014 World Cup

2014 World Cup sees Audi keep score. Every match has the automaker play scoreboard in charge using a giant LED Scoreboard using headlights of 28 Audi A8 sedans. The installation sits on the shores of Greenpoint, Brooklyn and is visible from afar including a flight overhead.

Audi 2014 World CupAudi’s LED Scoreboard comprises of 45 shipping containers gaining height of more than 40 feet. What looks like an LED scoreboard of digital clusters from a distance is in its entirety the handiwork of A8′s LED headlights.

Audi took charge of the scoreboard beginning with the USA win. Audi LED Scoreboard will be live through Monday, July 14th and is an unique avenue to bring world-class football to the US.

Audi A8 LED scoreboardAs US’ international soccer involvement grows, Audi continues to bring activations to enhance soccer experience for fans. Audi Football Summit this July will see Bayern Munich play Deportivo Guadalajara on July 31st at 8:00 PM EST at Red Bull Arena in New Jersey. The match will be broadcast on television and online.

Audi container scoreboardAUDI AG is a partner and partial owner of FC Bayern in the 11th season. Through the 2013 season, FC Bayern Munich won 5 titles including the big one, UEFA Champions League. At present, Bayern is also FIFA Club World Champion.Bayern’s players drive Audi cars, and the club opened its 1st overseas office in New York.

Audi Scoreboard Installation

Audi World cup score