Audi, Mercedes Benz and BMW sales for 2013 in India
2013 ended with Audi at the top, with 10,002 units sold, Mercedes Benz second with 9,003 cars sold, while BMW, which finished 2012 at the top, slipped to third with 7,327 cars sold in India.
Compared to 2012, in 2013 Audi India sold 999 more cars (11% growth), Mercedes 1865 more cars (32% growth), while BMW (including MINI), sold 1,630 less cars (17% decline).
Luxury car sales in India have been growing, even when market conditions are not optimum. 2013 saw Indian auto industry struggling, but it also became the first year in India’s history where a luxury car maker registered sales over 10,000 units.
India is an important market for all three. Apart from launching new cars, making new investments and adding new showrooms, the three also started local assembly of more cars. Some highlights of 2013 – Audi India started local production of Q3, Mercedes rolled out locally produced GL Class and E Class, while BMW India started rolling our MINI Countryman.
In 2014, more new cars will be launched, more dealerships will be added and more investments will be made, as the luxury car industry is expected to continue it’s growth in India.