Compared to 2012, in 2013 Audi India sold 999 more cars (11% growth), Mercedes 1865 more cars (32% growth), while BMW (including MINI), sold 1,630 less cars (17% decline).
Luxury car sales in India have been growing, even when market conditions are not optimum. 2013 saw Indian auto industry struggling, but it also became the first year in India’s history where a luxury car maker registered sales over 10,000 units.
Compared to 2012, when the German trio of Mercedes Benz, BMW (+MINI) and Audi sold 25,516 units, in 2013 they sold 1,234 units more, registering an increase of about 5%. All three of them launched a series of new products, highlights include – the first manual transmission luxury car from Audi in the form of Q3 S; launch of premium hatchbacks by Mercedes Benz and BMW in the form of A Class and 1 Series respectively. They also launched premium cars like R8 V10, A8, E 63 AMG, 7 Series, and Z4.
India is an important market for all three. Apart from launching new cars, making new investments and adding new showrooms, the three also started local assembly of more cars. Some highlights of 2013 – Audi India started local production of Q3, Mercedes rolled out locally produced GL Class and E Class, while BMW India started rolling our MINI Countryman.
In 2014, more new cars will be launched, more dealerships will be added and more investments will be made, as the luxury car industry is expected to continue it’s growth in India.