BMW global sales ahead of Audi and Mercedes Benz in March 2014

World’s largest luxury car manufacturer has posted record sales of 186,126 units for the month of March 2014, which is enough to keep them ahead of rivals Audi and Mercedes Benz who managed to register 170,450 and 158,523 units respectively. For March 2014, BMW registered a growth of 16.9%, Audi registered a growth of 15.4% and Mercedes Benz registered growth of 13.3%.

BMW global sales ahead of Audi and Mercedes Benz in March 2014As far as group sales are concerned, BMW Group, which includes BMW, MINI, BMW Motorrad, and Rolls Royce; managed to sell a total of 212,908 cars in March 2014, thereby registering an increase of 11.3%. This is for the first time that BMW has posted sales in upwards of 200,000 units, in a single calendar month.

Furthermore, sales of MINI brand declined as it posted 26,382 unit sales in March 2014, a decline of 16.9% as compared to March 2013. This was because of model change. For Rolls Royce, sales increased by 28.6% as they sold 400 units last month. BMW Motorrad too posted positive sales as they sold 15,183 units, an increase of 16.2% compared to the same month last year.

BMW, Audi and Mercedes Benz are the three leading luxury car manufacturers in the world. Though BMW leads them as of now, both Audi and Mercedes Benz have aimed to become the leading luxury car maker in the world over the next few years. Only time will tell who will emerge as the leader in the future. For more information, scroll through the press release below.